A transnational case study of traditional culture

Magic Garden, as a popular "San Xiao" mobile game, has recently become synonymous with China traditional culture. From Grandpa's Garden, which is sought after by the whole people, to the new version of the Imperial Garden, which has attracted much attention; From the tearful TVC to the endless study of Me and the Forbidden City, the "magic garden" is combined with the palace culture of the Forbidden City, and the traditional culture of China is closely combined with the family culture through the Forbidden City to create a magic garden full of love.

The new edition is on the line, the best combination of culture and affection.

As a relaxing garden, the Imperial Garden is a place full of warmth and stories in the Forbidden City, and it is also one of the best places for family ties and cultural integration. Magic Garden, through the online version of the Imperial Garden, copies the cultural and leisure attributes of the Imperial Garden into the game, so that players can feel the charm of culture in the warm time of leisure, so as to remember the culture and experience the family.

In the new version of Imperial Garden, Magic Garden has created multiple game innovations, such as theme skin, exclusive plot, exclusive activities, etc., and deeply integrated its own level elimination gameplay with the elements of the Forbidden City, giving players a brand-new play experience, so that they can truly perceive the subtlety of the Forbidden City culture.

The collection of related objects in the Forbidden City, the restoration of cultural relics, and the new version of the Forbidden City all contain cultural meanings, but they complement each other with the warmth and companionship of the game itself, so that every player can feel the warmth of home when dressing up his own magic garden and build a solid bridge to maintain culture and family.

The spread and inheritance of diversity begins here.

Warmth and companionship are exactly what the Magic Garden has been doing, and love and inheritance are the responsibilities of the Magic Garden. In addition to the new version of Magic Garden, it also tried diversified cross-border communication with the palace culture of the Forbidden City, which opened up a new situation for the inheritance of traditional culture in China.

The theme song "Grandpa's Garden" by Clare, a new generation artist, shows the optimistic attitude towards life in the magic garden with positive and happy songs, and better conveys the brand impression of "warmth and companionship"; At the same time, the traditional culture of China has become the theme of the song, conveying the story of the old palace in a trendy way, so that the history of this garden belongs to everyone.

By focusing on the endless affection and inheritance between the two generations, the Royal Garden version of the Magic Garden shows the connection between the new version of the Magic Garden and the Forbidden City and the traditional culture of China. When I was a child, my grandfather took his granddaughter's hand and traveled to every corner of the Forbidden City. When he was tired, he rested in the beautiful royal garden. When she grew up, her granddaughter restored the imperial garden in the game for her grandfather who could not walk, and let him return to the Forbidden City.

In the promotional film, the imperial garden has become an indelible symbol, where culture is passed down and family ties continue. Zhou Dawei's unparalleled love for the Forbidden City and endless learning attitude became an example for the younger generation in the documentary of the prototype of the propaganda film. The older generation and the younger generation have different cultural plots about the Forbidden City, but they also love it. It is everyone's wish to pass on the spiritual strength of the Forbidden City.

In addition, the innovative and interesting marketing contents of Magic Garden emerge one after another. Cooperate with many famous painters in Weibo, such as Qifangshe, Qingfengche and _ 12, to create a summer map of the Imperial Garden;

On the day when the new version of 15 was launched in July, LexBurner, a fantasy king and China boy super gorilla launched a customized variety show live broadcast of "Magic Garden". And cooperate with Ajie, Shangqing and Qiao, four famous seiyuu of 729 Music Factory, to create a garden-specific tour guide group, which will bring players a full range of garden experience through audio tour. The new edition of Magic Garden uses diversified marketing methods to endow China traditional culture with more trend connotation and accelerate the fission of cultural communication.

Work together to create new cross-border samples and create new prosperity in the future.

The magic garden x palace culture linkage activity, through all-round cross-border marketing innovation, makes the new royal garden a unity of culture and affection, which brings more possibilities for exploring the combination of games and culture. With the endorsement of cultural connotation, the magic garden not only perfectly shows its warm and protective characteristics, but also effectively promotes the traditional culture of China and sets off a new wave of warm culture.

The integration of culture can inject more vitality into the magic garden and enrich its game connotation; The entertainment and trend elements in Magic Garden have become the source of cultural innovation and vitality, which is expected to make more young people fall in love with traditional culture. In the future, the "Magic Garden" will be linked with the palace culture of the Forbidden City for one year. By then, China's traditional culture will be passed down in the game, and the game will be innovated in culture. Both will move towards new prosperity together.

"Magic Garden" not only wants to make a good hand tour, but also wants to hold this pure "imperial garden" in the palm of your hand in the complicated times. A version of the "Magic Garden" Royal Garden has been released. Go and meet the dream imperial garden in the game.