What are the characteristics of the program "Chinese Medicine"?

Since its launch on June 1, 1998, the program has been aiming at "promoting 5000 years of traditional medicine culture and creating green health trend in the new century", and positioning itself as a "service column for disseminating Chinese medicine culture and advocating healthy and scientific lifestyle to the audience at home and abroad, with high cultural taste and authoritative health information", which has been well received by the audience at home and abroad with its elegant, fresh and vivid Chinese flavor and Chinese taste. Authoritative health information service column", with elegant, fresh and vivid Chinese atmosphere and Chinese flavor and other special features by the audience at home and abroad.

Content, integration of knowledge, service, culture in one, showing the profound Chinese traditional medicine culture. Health topics, medical celebrities, specialty clinics, and ways to maintain health, the content involves the prevention and treatment of diseases, and various aspects of physical fitness. In particular, it penetrates into the level of Chinese medicine theory, explains the thinking of Chinese medicine to grasp the problem, and embodies the spirit of Chinese culture and philosophical thinking with the harmonious and holistic view of Chinese medicine theory, which makes "Chinese Medicine" have a high cultural taste and sense of gravity. Especially the special program "Ethnic Medicine Series" - "Tibetan Medicine in Snowy Area", "Western Dimension Medicine", "Grassland Mongolian Medicine", "Bamboo Building Dai Medicine", which introduces the traditional medicine of four nationalities, namely, Tibet, Dimension, Mongolia and Dai, in a complete and systematic way.

Formally, it is both simple and elegant and modern. First of all, the program produced a whole set of title, end, flower, subtitle and illustration with the characteristics of traditional Chinese culture, the style of which is consistent with the content of the program - the inherent spiritual temperament of Chinese medicine culture. Secondly, the full use of television means, especially the first to use virtual studio technology in CCTV International Channel, increasing the visibility and modernity of the program. Thirdly, the hosts are accurately positioned and full of characteristics. Host image style and the overall style of the program as a whole, highlighting the quiet simplicity of Eastern culture, gentle and elegant.

The program has its own unique concept in dealing with the relationship between cultural taste and serviceability. China's traditional Chinese medicine and traditional medicine of all nationalities in the field itself is rich in cultural deposits, if the full exploitation of these cultural components for the source of health services, not only to make the development of the column has a long strength, and with the cultural infection of the reason, can make the service well accepted by the audience, the effect will be better. They adhere to the unity of cultural taste and service, which is a deep understanding of the communication science "audience center".

The significance of foreign propaganda and international channel construction, to human **** have the health needs as the entry point, the use of the Chinese nation's subtle and profound theory of medicine and the effect of a variety of specific methods of propaganda culture.