From the small net red reversal into a non-heritage ambassador, Li Ziqi's video counts as China's cultural output?

The rise of self media has brought a lot of netizens to the society, which has made countless newcomers, and also brought a lot of criticism. This includes a recent hot spot, food blogger - Li Ziqi. Recently she became a representative of the country's non-legacy, many people are debating whether such a small netroots reversal is actually worthy of China's cultural output?

It's important to realize that Li Ziqi's videos focus on China's pastoral style, unlike the majority of bloggers who dress simply and shabbily and spend their days sweating in the fields. Li Ziqi's clean and elegant clothes, easy labor, and beautiful scenery make her videos a perfect replica of the "idyllic" scene, and every time she does so, she maximizes traditional Chinese culture and the kind of hands-on Chinese women's skills that have been gradually forgotten by the masses.

Because of her distinctive style and approach, she has gained a huge following, not to mention tens of millions of followers on domestic video platforms and more than 5 million on YouTube.

But there is a lot of right and wrong in being popular, and because of her success, she has caused a lot of speculation, and debate among netizens. After all, there are a lot of bloggers who have caught fire overnight because of packaging and utilizing topics. For example, before the milk tea sister, Pangmailang and other examples, so later those new people will be the netizens all kinds of reckless speculation a little and some people say that on his such a video just with a godlike and not in line with the actual idyllic life, how to be worthy of cultural output?

What is cultural output?

In fact, to speak directly is the dissemination of culture, a country's culture (spiritual culture, material culture, etc.) exported to another country, or more let more people know the charm of the culture belongs to. And Li Ziqi is the traditional Chinese many foreigners do not know the traditional culture exported to foreign countries, how is this not a kind of cultural output?

In response to this question, Weibo CEO Wang Gaofei @来去之间 also expressed his views as follows:

"When I went to the YouTube headquarters to have dinner, their restaurant would select some of the world's hottest YouTube uploader's videos to rotate every day, and the one that was put on that day was Li Zi Seven (see photo). Li Ziqi now YouTube data standard international first-line video blogger, several videos are in more than 30 million plays, which is a lot of well-known Chinese stars are also very difficult to reach the data. Our country is one of the few, real cultural output."

To realize what the concept of 30 million views is, it means that nearly 30 million foreigners have followed or watched the video for the second time. This is not a domestic influence but a globalization, how can this not be considered a cultural output?

At the same time, the acceptance of the Malaysian royal family's reception in early 2019 can also very well verify this one thing. For many people this is a great honor to be dressed up. But she still wore clothing with Chinese women's flavor at the same time also gave her own handmade Chinese relics - Wen Fang Si Bao to the old king and two princesses respectively. What do the Four Treasures mean to Chinese culture? That is the four traditional pieces, so that more people can understand our own traditional Chinese culture.

"I hope I can stimulate people's interest through my influence, so that more and more people can understand China's traditional culture. So every time I make a video, I spend a lot of time exploring and learning. "

Yes, including shadow puppetry, how many people still pay attention to one of the plays that can be compared to the Peking Opera tradition? Many people only care about those fast-paced, as Wang Leehom song sung "love is what, what is love, close to the electricity, like after the chase after boredom on the fly," who will really be quiet to watch such a beautiful traditional theater?

But she did, this time Li Ziqi's Malaysian behavior of China's cultural output and Sino-Malaysian exchanges contributed to a power of their own, Li Ziqi will be the four treasures of the king's move is the dissemination of Chinese culture from the online sharing of the development of the offline practical exchanges from the domestic broadened to the overseas, so that the world's more people to understand the essence of the Chinese culture and the unique charm, the true realization of Chinese traditional culture, and the unique charm of the king. We have really made the traditional Chinese culture get new cognition in the world. The company is also using its own practical action to bring more traditional culture to the world that will soon be forgotten.

And what we need to know is that he is not really a big brother and erudite in a certain field, she is a little bit of exploration before spreading to others. "So every time I make a video, I spend a lot of time exploring and learning." When Li Ziqi was asked how much preparation is needed for the process of each video from planning to completion of the work, she introduced that some works do need to go through a long process of accumulating materials, such as the Wenfang Sibao this issue of the video took two years as a whole. Two years, how many people are willing to spend that long to create to precipitate in the fast era of fragmentation? It is because of her persistence that more people are familiar with her, and that she has rebounded from a small netizen into a cultural communicator.

Know what many foreigners said about rural China before him? Because of the influence of films such as Red Sorghum and Big Red Lanterns Hanging High, the impression of China's countryside has been stuck in the impression of a very long time ago. What I remember most is that when I was studying abroad, I came across many foreigners whose impression of China was still the same as it was a few decades ago: dirty, poor, and many people couldn't afford to buy the things they needed. Many people even think that China is a backward country with only Bruce Lee and Jackie Chan. However, nowadays, Li Ziqi's video has changed a lot of things. It turns out that China is now like this, it turns out that China is not only kung fu there is also an exquisite rural life.

Leaving aside the fact that art comes from life but is higher than life, is our countryside really just poverty, asphalt roads and endless daily labor? Is not the idyllic life of picking chrysanthemums under the east fence and seeing the south mountain leisurely the good life that we have been pursuing? What is cultural export? They all say that Japan is good in every way, but does anyone know that they are living under great pressure? The United States is said to be rich, but can they go out without a wallet like we do? When foreigners who are prone to arrogance and prejudice love such videos, why can't we recognize the excellence of Li Ziqi's videos?

It's important to realize that it's not just the idyllic style that she displays that is so serene and pleasant. He also inherited those traditional cultures that are gradually forgotten, such as the once four great inventions - movable type printing.

The microblogging Li Ziqi mentioned the story of her and the movable-word stamp, almost no one would have thought she would make such an intangible cultural heritage movable-word stamp. A knife and a stroke carving living character chapter, the jewels are carving the reverse word, the production process is very complex. Maximize the restoration of that great invention of that year. She also acted in the hope that in this technologically advanced era, those inherited traditional culture to become non-heritage, and do not want those things to become the last history textbook records! How can such behavior not be considered as cultural dissemination?

There is no precise definition of culture, all things around all habits can be called culture. And China's 5,000 years of cultural heritage is even more valuable. Nowadays, Li Ziqi's video has gained so much attention both at home and abroad, which cannot be separated from Li Ziqi's excellence in video content, but also her persistence and seriousness in cultural inheritance and output. No one can succeed casually, let alone simply be recognized by so many people. Her efforts and persistence are worthy of the word "cultural output"!

I hope we don't dispute whether she is qualified or not, but only hope that there will be more quality authors like Li Ziqi in the future, who will carry forward our 5,000 years of excellent traditional culture and our unique charms and bring them to every corner of the world. Let the world listen to our voice, let the world see the unique charm of our countrymen.