Three Traditions of Communication Studies

The three traditions of this research are liberalism tradition, pragmatism tradition and social psychology tradition.

1. Liberal tradition: Originated in Europe, represented by Voltaire's thought, it advocates freedom of speech and thought, and emphasizes that the media should be a tool for free exchange of ideas and opinions.

2. Pragmatic tradition: Originated in the United States, represented by Dewey's thought, it emphasizes that communication is a means of transmitting information and solving problems, and pays attention to the effect and practicality of communication.

3. Social psychology tradition: Social psychology believes that communication is not only a process of transmitting information, but also a process of social communication and psychological interaction. Emphasize the role of the audience's cognition, emotion and attitude in the communication process, and pay attention to studying the communication effect from the audience's point of view.