Apple's Market Capitalization Reaches $3 Trillion, What Makes Apple Such a Success?

For Apple the reason why it has been able to get its stock market capitalization to $3,000 billion is inextricably linked to its own continuous innovative development and successful marketing strategies.

First of all, for Apple, it has been the leading innovator in the cell phone field. From the previous traditional cell phone industry to the current smart phone, Apple is the entire cell phone field of continuous innovation leader, and for the contribution of the entire smart phone, Apple is to make a unique application of the role, especially for the godfather of Apple Steve Jobs, he is by virtue of a person's ability to innovate, so that the entire cell phone industry has undergone a sea change, from the previous variety of flip phones key phones to the current smart touch screen, mobile phones, these phones are the most popular mobile phone, the most important thing is to make the phone more innovative. Now the smart touch screen, cell phones, these major changes are and Apple's pursuit of innovation and constantly looking for new opportunities for development, inseparable, and for Apple itself, it will take innovation as its unswerving mission, which is Apple can always be in a favorable position of the important factors.

This for Apple, it has a more mature and correct marketing strategy, in the Apple just launched, because of its unique innovation point, often using the way of starvation marketing, so that the brand value of Apple and luxury goods have a certain binding relationship, but also Apple is also very good at marketing, through a variety of media to let their own brand deep into the hearts of every user, so that for some users, Apple has a very good marketing strategy, so that the brand value and luxury goods have a certain binding relationship. So for some users, Apple and high-end models bound to the relationship, in such a situation, Apple seems to have become a status symbol, then to a large extent to the Apple pricing rights. This is also why Apple's competition in the cell phone industry has been white-hot, Apple can still have the right to sell high-priced important factors.

Finally, for Apple, the products it launches also pay more attention to building its own ecosystem, from Apple's cell phones to Apple computers to tablets, and then to a variety of peripheral accessories, Apple has created a more complete ecosystem.