According to the elements of the product's personality traits generally divided into which categories of advertising positioning planning

1, rational positioning: rational positioning based on product features and benefits, emphasizing the value of use, commonly found in industries with less product differentiation, such as automobiles, electrical appliances and so on.

2, emotional positioning: emotional positioning through the evocation of consumer emotional **** Ming to achieve, emphasizing the brand to bring consumers emotional experience and brand image.

3, brand positioning: is based on the brand's perception and impression in the minds of consumers, emphasizing the uniqueness of the brand and core values.