The live broadcast industry has caused many people not to study hard and find jobs. What is the impact on social development?

The live broadcast industry has caused many people not to study hard and find jobs. What is the impact on social development?

The mass communication mechanism is constantly changing. Media-centered webcasting has gradually formed an industrialized way of mass consumption. Under the influence of the development of media communication forms, the broadcasting host major is facing new opportunities and challenges. Therefore, when cultivating talents, we should pay more attention to the new trend of media development and improve teaching methods, so as to cultivate more practical and applied technical media talents.

Webcast reflects the changes of information dissemination mode and information production mode under the new media environment. Webcast is a mode of interactive dissemination of network video information based on Internet technology and supported by mobile terminal equipment or programs. With the rapid development of communication technology, the characteristics of mobility, operability and portability are fully reflected in mobile terminal devices such as smart phones, giving the audience the right to freely spread information. Receiving and disseminating information through the media platform broadens the scope of information dissemination, and information dissemination can break through time and space and exist interactively. Traditional media has a specific time and space to disseminate information, and the generation and dissemination of information also has the characteristics of immediacy. In the webcast under the new media environment, we can participate in the webcast of another time and space as "not on the spot", which has obvious "on the spot" characteristics. It is this "off-site" and "on-site" state that accelerates the integration of various media and reshapes the way of information production.

With the change of the main body of information dissemination in the era of mobile Internet, there is almost one smart phone, and the behavior habits of users have changed significantly: mobility, fragmentation and interactive experience have gradually become the norm, and new channels and tools have emerged one after another. Whether it is grassroots, online celebrities or star V, everyone is likely to become a traffic center. With the diversification of communication subjects, the channels for the audience to obtain information are also more diversified, and the interaction of the audience in using media is enhanced. They are no longer satisfied with passively accepting information, but participate in the process of information dissemination and production. With the development of Internet technology, great changes have taken place in the media. The digital dissemination of knowledge has become the norm of knowledge dissemination, and the continuous emergence of new media has accelerated this trend.

User-generated content makes "micro-content" rise. Take Weibo as an example. Every user in Weibo can use the word 140 to post information, take photos and send status. The spread of micro-content not only gives the audience the right to speak independently, but also leads to the "decentralized" situation of information production, which gradually presents the overall characteristics of personalization and fragmentation, and also makes the main body of communication have diversified communication channels. New media such as Weibo and WeChat can also be channels for netizens to spread information. ?

The influence of webcasting on the training of broadcast host professionals has a certain positive impact on the training of broadcast host professionals. First of all, the popularity of webcasting provides training opportunities for broadcast host professionals, so that they can exercise their language expression ability and on-the-spot reaction ability with the help of the network platform. For example, according to the theme of the activity required by the program, the broadcast host is required to broadcast live at a specified time to introduce relevant cultural content to netizens. The host can make clear his own shortcomings according to the interactive reaction and opinions of the audience in the live broadcast, so as to adjust the host style and content. Secondly, through webcasting, incorrect remarks and values can be corrected, and the professional quality and moral quality of broadcast hosts can be improved.