If the blockchain and new retail are added together, what kind of spark will it collide?

Blockchain+new retail will reduce the asymmetry of buying and selling information, strengthen the initiative of retail industry and enhance user viscosity. Reasonably analyze the consumption range under big data, and merchants launch products and promotional activities through data orientation to drive consumers' repurchase rate.

I. Blockchain+New Retail

Affected by the cold winter of capital, the development of traditional retail industry has become more and more difficult in recent years, replaced by the vigorous development of new retail. Of course, it has been hot in recent years. Blockchain? As an intermediary, more and more people are looking forward to seeing what kind of sparks will collide with the perfect combination of the two. As we all know, the traditional retail industry relies on the asymmetry of information to earn the sales difference of products, but is the blockchain perfect now? Decentralization? These features allow distributed account books to be distributed to consumers, directly eliminating middlemen. The new retail thinking helps to establish a new business model, and the profit space between enterprises and consumers is shared equally with both parties in a new way. Enterprises can establish a sustainable economic model according to their own development characteristics, and consumers can gain greater value.

Second, strengthen the viscosity with users.

Under the new retail mode, consumers can directly contact merchants through online and offline modes. Under the data technology of blockchain, merchants can understand consumers' consumption behaviors and preferences through big data analysis, customize services according to consumers' characteristics, actively contact consumers, issue coupons regularly, push new products in time, etc., and use incentive system to improve consumers' enthusiasm and break traditional retailers? Sitting in business? The embarrassing situation can also increase the intimacy with consumers in the process of communication again and again, and improve the conversion rate and purchase rate of users.

Third, consumption upgrading will drive the repurchase rate.

With the combination of blockchain and new retail, the earliest e-commerce company in China has found a way to develop. With the decrease of market share, businesses have to explore new consumer markets, and this brand-new business model gives businesses hope. Through the database mining of blockchain, merchants make plans according to users' purchasing preferences, promote and market regularly, promote consumption upgrading, and provide customized services to improve the repurchase rate of these consumers.