What are the characteristics of video marketing?

Sensory: The carrier of video advertising platform is video or animation, which conveys multi-sensory information in the form of graphic, audio-visual and more differentiated than other text advertisements. People can see, hear and feel your existence, which is a little more trust than just reading your words. If you are an e-commerce or Taobao shop, marketing in other ways will feel very slow and tired, and it is difficult to stand out among many online stores. How do you feel if you make a video with high content value and great appreciation? Text, pictures and videos. Video has the greatest impact on people's vision and brain senses. Therefore, a video with high content value and strong appreciation will make customers fully understand your products, and at the same time lock and seize the hearts of customers. No matter how good the copy is, it also needs consumers' imagination. A shocking video can be shocking without consumers' imagination. Displaying delicious goods shortens the process of consumers' trust and speeds up consumers' payment.

Low cost: As a new media, the charge of video advertising platform is much lower than that of traditional media. Using video advertising platform for publicity can save more costs for customers. The cost of online video marketing investment is very different from the traditional advertising price. For example, it is normal to put a 10 second advertisement on a TV station, at least tens of thousands or even hundreds of thousands a day. Compared with TV commercials, online video costs much less, and some grassroots can make their own creative short videos and upload them for free. At the same time, low price brings very high cost performance. According to the research results completed by Burst Media, 58.6% of online video viewers can remember the advertising content in the video. A widely circulated video can make the company get great exposure at a very small cost.