What are the main design elements of the exhibition hall design?

The basic shape of the exhibition hall is the skeleton of the whole exhibition hall, and it is the key to form the great effect of the exhibition hall design, which is especially important for the effect of farsightedness. According to the survey, visitors' first impression of exhibitors always comes from the design appearance of an exhibition hall in a distant place, which may last for a long time, and directly affect visitors' attitude and behavior towards exhibitors, and ultimately affect the exhibition effect. So, how to make the audience notice your booth from many booths as soon as they enter the exhibition hall? At present, in the design of some exhibition halls, especially in the design of large-scale special exhibition halls, designers take the graphic part of corporate logo as the basic modeling element, and abstract, summarize and stereoscopic it, thus forming a design effect that fully reflects the characteristics of enterprises, which is different from other exhibition halls. This treatment not only highlights the visual effect, attracts the attention of the audience, but also helps the audience to deepen their memory of the enterprise. The graphic part of enterprise logo is the main part of the whole logo, and it is a graphic symbol used by enterprises and businesses to facilitate information transmission. Through the symbolic image with clear meaning and concise modeling, the enterprise spirit and industry characteristics are fully reflected, which is convenient for relevant people to identify. Of course, enterprise logos are different, some are more suitable, and some are not suitable as design elements. But at least some elements can be processed, so as to achieve or basically achieve the purpose of promoting enterprises through enterprise logos. In particular, the signs of some construction and machinery enterprises are mostly based on thick or thin "lines", and the elements such as lines are relatively suitable for generalization and three-dimensional treatment and easy to grasp.

The color is very attractive. Among all artistic expressions, color is the most likely to infect people's psychology and make people judge whether it is good or bad. The design object of the exhibition hall is the audience, and designers should try their best to make the audience feel "good" from all aspects, and the color is no exception. Color design is the key link of exhibition hall design and an important factor of success or failure. How to embody the exhibits, how to attract the audience and how to appeal to the audience's feelings are all worthy of designers' careful scrutiny and grasp. While considering the exhibition time (season), exhibition place, lighting configuration and other factors, color design must take into account the enterprise and the exhibits, and choose and use colors according to the exhibits. Because visitors often associate exhibits with specific colors, and the two match, decorating the booth with related colors will make people feel "logical" and help them remember. On the contrary, if the colors are seriously out of touch with the exhibits and they are incompatible, it is unrealistic for the audience to remember them stiffly. In addition, there is a simple principle in booth color design. Too many color changes can easily lead to visual fatigue, but it can't achieve the outstanding and eye-catching effect. Using standard color and its approximate color in enterprise logo can solve the above problems very conveniently. The color design of the logo has strong accuracy and simplicity. In terms of accuracy, logo's choice of color is the most demanding and rigorous of all art forms, and must conform to the nature of enterprise products. What kind of product has what kind of characteristics, it must be reflected in what kind of color; In terms of simplicity, another principle of logo color selection is simplicity, which generally does not exceed three colors. The color design of booths of many large enterprises in the world always takes logo color as the basic appearance, such as Coca-Cola, Minolta and Kodak. This color design always leaves a deep impression on the audience. "Harmony is beauty". As the color part of the exhibition hall design, it is easier to form a harmonious and unified visual environment of the whole booth by using the standard color of the logo and its approximate color. In this way, the audience will be infected by this harmonious and pleasant environment when visiting the exhibition, and achieve emotional pleasure. It is very important for exhibitors and visitors to visit the exhibition with a good mood. Persuading people with words, pictures and words mainly refers to text descriptions, charts and photo backgrounds. It has the same important function as exhibits, especially in the booth design of some small exhibits, the importance of graphics and text is more prominent. It plays a role in conveying enterprise product information to the audience and leaving a deep impression on them. Designers always try their best to increase the intensity of transmitting information, mainly through the use of direct, concise, easy to understand, easy to identify and easy to remember pictures and words. In the specific design, the size and orientation of pictures and texts should be determined according to the location of the booth and the flow direction of visitors. What is needed here is a "straight to the point" effect, not an implicit expression. It is unwise for the audience to spend some time and energy guessing which company, what product and its characteristics. To convey information to the audience in the simplest and most direct way, first of all, the direct use of the overall image of the corporate logo should be large enough and high enough to attract distant audiences, especially those who have just entered the hall and have not yet formed a sense of "advantages and disadvantages", find you and come to your booth. Secondly, we should arrange pictures and texts with the same content but smaller size to let the nearby audience know which company's booth this is. Because visitors rarely have the habit of looking up at the corporate logo in the booth. Repeated use of signs in booth design can repeatedly stimulate the visual nerves of the audience, thus achieving the effect of repeated recognition and memory generation.