Communication Studies - The Impact of the "One Drama, Two Stars" Policy

Written in front of: The State Administration of Radio, Film and Television (SARFT) has withdrawn from many policies on TV programs in the past two years, and readers can use the "one drama, two stars" policy to expand and analyze the impact of other policies.

First, the audience will have more opportunities to choose, open the TV, "Zhen Huan Taiwan" phenomenon will end, but also makes the current TV drama screen, "thousands of a drama" situation to change the viewers can let the TV audience have more choices, the audience can receive a variety of forms of rich TV programs. The first time I saw a TV program, I was able to see a variety of forms of TV programs.

Second, the TV station to accelerate the realization of niche, in the face of different groups of people broadcasting different types of programs, the TV station in the type of TV series selection is bound to become more and more refined, exclusive drama, customized dramas will become more and more, in order to enhance their own advantages, improve ratings, economic benefits.

Thirdly, the TV drama production market has seen the survival of the fittest, and there may be a large number of mergers and reorganizations. For a long time, China's TV drama market due to the low cost sharing, there are many shoddy thunderous dramas, and the price of TV dramas is high, satellite TV to buy TV dramas cost more. After the implementation of the new policy, the producer's advantage is weakened, will inevitably lead to the return of rationality in the price of TV drama, while the producers will also work on improving product quality, to a certain extent, the middle and lower reaches of the small companies will gradually shrink in the competition, or even go out of business, the industry reshuffle.

The new policy is conducive to the long-term healthy development of China's TV drama market.