Research on the Influence of Website on Traditional Enterprises

Computer network is a system composed of computers and communication facilities, that is, a system that connects geographically dispersed computers through various communication means, communicates with each other and shares resources such as software, hardware and data. Computer network technology provides necessary technical support for the development decision of enterprises. With the development of network technology becoming more and more mature, enterprise informatization is the inevitable requirement of the development of modern network technology for enterprises, which represents the trend of enterprise development and management in today's era. In the traditional enterprise management mode in the past, the important role of people was often emphasized. People are always asked to manage everything by themselves, which is the management product of the old times and the epitome of the career development model of an era. Stepping into modern society, technology is changing with each passing day, network technology is advancing by leaps and bounds, and the development opportunities of enterprises are fleeting. The management of enterprises must rely on the achievements of modern network technology, and information management is an important mission entrusted to enterprises by the times.

This paper expounds the development, main application and influence of network technology in enterprises, and briefly analyzes the influence of network technology on modern enterprises, so that readers can understand that the development and maturity of network technology make the network play an increasingly significant role in the development of enterprises, and gradually become a bridge for contemporary enterprises to communicate with customers, suppliers and their parties. Because of this bridge, all parties can enjoy and exchange needed goods through network information, but the competition is unprecedented.

First, the origin and development of network technology

Computer network originated in the United States in the 1960s. Originally used for military communication, it gradually entered civilian use. After more than 50 years of continuous development and improvement, it has been widely used in various fields, including: e-banking, e-commerce, modern enterprise management, information services, etc., all based on computer network systems. From the distance education in school to the daily office of the government and even the electronic community, many aspects are inseparable from network technology. Nowadays, computer communication network and Internet have become a basic part of our social structure.

According to the development of computer network, it can be roughly divided into four stages.

1. Early development of network

Before the appearance of PC computer, the architecture of computer was a remote communication system based on a single computer: a computer host with computing power was connected to multiple terminal devices. The terminal equipment has no data processing ability, and only provides a keyboard and a display for inputting programs and data to the host computer and obtaining calculation results from the host computer. The computer host performs computing tasks at each terminal in a time-sharing and rotation manner. This kind of data transmission between computer host and terminal is the earliest computer communication.

2. The formation stage of computer network centered on communication subnet.

In the second generation computer network from the mid-1960s to the 1970s, multiple hosts were interconnected through communication lines to provide services for users. The hosts are interconnected after transmission through the Interface Message Processor (IMP), and the IMP and the interconnected communication lines are responsible for the communication tasks between the hosts, forming a communication subnet. The host connected to the communication subnet is responsible for running programs and providing resource sharing, thus forming a resource subnet. During this period, the concept of network was "an aggregate of computers with independent functions connected with each other for the purpose of sharing resources with each other", which formed the basic concept of computer network.

3. Network architecture standardization stage

The third generation computer network from the late 1970s to the 1990s is an open and standardized network with a unified network architecture and following international standards. After the rise of ARPANET, computer networks have developed rapidly. Because there is no uniform standard, it is difficult for products from different manufacturers to be interconnected. At this time, an open, standardized and practical network environment is urgently needed. Therefore, two most important international architectures have emerged, namely, the TCP/IP architecture of the International Organization for Standardization and the OSI architecture.

4. High-speed network technology stage

The fourth generation computer network from the end of 1990s to the present. Due to the maturity of local area network technology, optical fiber and high-speed network technology, multimedia networks and intelligent networks have emerged. The whole network, like a large computer system transparent to users, has developed into the Internet represented by the Internet.

Second, the main application of network technology

Computer network technology has realized communication and resource sharing. People can access any resources on the Internet in the office, at home or anywhere else, which greatly improves work efficiency and promotes the development of office automation, factory automation and home automation.

Network technology is the product of social development. With the development of society, the rapid development and popularization of personal computers, the scale of the network is gradually increasing, which has a great impact on social life and economic development. With the development of today's society, the network that determines the information society has become the lifeline of information and an important foundation for the development of knowledge economy. At the same time, network technology and computer technology have also formed the basic framework of the information society. The application of computer network technology has penetrated into every corner of society and met the needs of different groups.

Network technology mainly involves the communication field, and now the network mode based on Internet TCP/IP protocol is becoming more and more mature. The use, development and research of various hot technologies in the network make the computer network develop to a new stage.

Network technology can be classified according to the function of the application, which can be divided into:

1. Communication

This is a multi-party communication on the Internet with the help of network technology. Communication in the traditional sense is carried out through letters and information between people. With the development of network technology, two or more people are allowed to use the network to instantly transmit text messages, files, voice and video communications. This new way of communication effectively saves both parties' time and economic costs. In real life, instant messaging system has become not only a communication tool for people, but also a platform for people to use it for e-commerce, work and study. Its typical representatives are: SMS, email, WeChat, QQ, Baidu Hi.

social contact

The development of network technology has changed the way of communication between people. In daily life, people don't need face-to-face communication, but can learn about each other's work and life status through Facebook, Weibo, Renren, QQ space, blogs and forums.

3. Online trade

Online trade is to use the network as a carrier or medium to promote your products and services, or to find the information you want about your products or services. Online shopping, ticketing, transfer and remittance, and trade between workers and peasants are all forms of online trade.

Compared with traditional trade, online trade is faster, free from geographical restrictions and easy to improve business efficiency. At present, the most popular online trade is online shop opening, and there are also enterprise websites, supply and demand information, etc. There are many forms. Online trade can be roughly divided into six stages: surfing the Internet, building a website, joining the B2B electronic trading market, establishing an intranet, joining the buyer's purchasing network, and implementing all-round information management of enterprises. The emergence of online trade enables all enterprises, regardless of size, to break through the boundaries of geography and time and space to conduct transactions. Online trade, a brand-new mode of operation, has brought many benefits to small and medium-sized enterprises, especially in the following aspects:

(1), open up new markets.

(2) Faster and more suitable data transmission mode.

(3), reduce operating costs

(4) Improve the management mode of business operation.

(5) Improve business cooperation.

(6) improve the quality of customer service

4. Cloud services

Generally speaking, cloud services are "network services". It can be considered as a cloud service that uses the network to communicate the computing work of multiple mobile phones or computer devices, or obtains the services provided by remote hosts through network connection. Network disk, notes, resources and cloud computing are all applications of cloud-based services.

At present, cloud services are not limited to enterprise applications, but also developed to smart phone applications. For example, smartphone users can back up their mobile phone address book to the cloud, and directly use cloud service software to restore lost mobile phones or replace mobile phone cards, so that people can fully feel the diversified life and convenient services in the network age.

5. Enjoy resources.

Resource sharing is an aspect of the application of network technology. Resource sharing is a kind of network-based resource sharing, which means that many network enthusiasts share their collected resources to all users on the network through the network platform without seeking benefits. Such as electronic market software, portal resources, forum resources, media (such as videos, music, documents), games and information.

6. Service objectification

Such as live broadcast of Internet TV media, data and maintenance services, Internet of Things, online marketing, distance education, etc.

Third, the impact of network technology on enterprises

For modern enterprises, the development of network technology and the maturity of network economy, especially the development of e-commerce as one of the core contents of network economy, mean revolutionary changes in strategic thinking, management concept, operation mode and organizational structure. It is in this sense that we say that the network economy is both an opportunity and a challenge for the survival and development of modern enterprises. It can be asserted that the rise of network economy has had a great impact on all aspects of modern enterprises' R&D, production, operation and management. More importantly, the further development of network economy under the background of economic globalization may completely change the basic business operation mode of modern enterprises and shake the classic strategic thinking and effective management methods in the industrial era.

Therefore, the development of network technology has a very important impact on modern enterprises and their parties. At present, it seems that the impact of the development of network technology on modern enterprises can at least be briefly summarized as the following main aspects:

The influence of 1. on the growth model of enterprises

Entering the network era, the economy is changing from a stable monopoly of commodity supply to a temporary monopoly of commodity supply, and mass manufacturing and mass sales are giving way to mass customization. In the era of network economy, the focus of market competition is no longer whose technology is better, whose scale is larger and whose capital is the strongest, but who can find the end consumer first, can meet the demand of the end consumer first, and has the exclusiveness to meet this demand in a short time. Whoever successfully provides consumers with the goods or services they need first will be the winner. The development of network technology undoubtedly acts as the pioneer of information media. In real life, Internet TV, Internet advertisements, web advertisements, mobile phones and computer news are all rapid disseminators of this information, and these reasons must depend on the development of network technology.

2. The impact on the mode of operation of enterprises

E-commerce based on network will greatly affect the traditional business model and get rid of the conventional trading model and market limitations. E-commerce will require enterprises to reorganize their business methods and activities according to the trading rules and modes of e-commerce. At present, there are three popular trading modes in e-commerce: the first one is called the buyer mode, which can take advantage of the powerful characteristics of the buyer to send the procurement software to the network, keep a fixed contact with the supplier through the website, and collect commissions from the supplier; Second, the seller mode, that is, the seller establishes a source website to serve the buyer; The third is the single product supplier model, and many sales promote similar products through the network. For example, Alibaba, Taobao and JD.COM all use the Internet to build platforms and use the Internet instead of physical stores to realize the sales of goods.

3. The impact on enterprise production organization mode

With the support of Internet, the production organization mode of traditional enterprises will change. This kind of production organization is dominated by international brands, and subcontracts the production process to downstream manufacturers through OEM (fixed-point production, also called OEM). Its extreme form is that all products are outsourced, and brand companies are only responsible for design and marketing. The virtualization of enterprise production organization mode is embodied in two aspects: first, with the help of high information technology, superior resources are integrated through soft operating systems all over the world, which not only increases the efficiency and vitality of enterprise operation, but also avoids the investment in hard facilities in routine operation in the industrial economy era, thus reducing the operating cost of enterprises; Second, we only need to maintain a high sensitivity to market changes and R&D and design capabilities, instead of spending ourselves on low-value output and conventional ordinary industrial production, which can be completed through ordering or joint ventures in the international division of labor system.

4. The impact on the internal mechanism and management of enterprises

E-commerce will further electronize and informatize the internal mechanism and management of enterprises, and finally realize the transformation of enterprise management technology. It is the first step to realize information communication and form a high degree of internal integration through the Internet. The second step is to find customers online, expand new sales channels and become new management functions. The third step is to fully integrate the value chain or supply chain, realize the efficient action of electronic management, and further make substantial changes in the internal mechanism and management of enterprises. Finally, through online sales to expand the scope of related services, thereby further improving the management level of enterprises. In the e-commerce of BTOB, it is necessary to complete the high integration of different production and operation processes or value chains between suppliers and customers, so that the management technology and level of enterprises can be improved unprecedentedly.

5. Impact on the organizational structure of enterprises

Network economy makes enterprise management innovative, thus making management more efficient. The networking of enterprise organizational structure is characterized by internal networking, fewer internal decision-making levels, wider management scope, and more and more decentralized business frontier decisions closest to customers; It is also manifested in the networking of inter-enterprise organizations, forming an inter-enterprise organization model with the basic characteristics of specialized joint assets, * * shared process control and * * common collective purpose.

The continuous development and maturity of network technology has brought revolutionary influence to enterprise management. Modern enterprises should not only actively seize the opportunity and actively integrate into the social changes brought about by the development of network technology, but also steadily guard against risks and avoid traps. It is the biggest test of entrepreneurs' strategic vision, innovative consciousness, management wisdom and management art to completely transform enterprises by using information technology and network technology. Generally speaking, in the near future, we should focus on the application of information technology, take e-commerce as a breakthrough, combine enterprise informatization strategy with the reform of traditional operation mode, promote the optimization and upgrading of their own structure, and promote the reform of enterprise management system and business model in a timely manner. The urgent task is to find the right entry point, build the internal network of the enterprise, and transform the business process and management organization mode of the enterprise with the latest and most suitable electronic information technology. Specifically, the integration of modern enterprises and network technology generally needs to go through the following processes:

Step 1: Deploy enterprise network infrastructure, build enterprise network, and provide basic software and hardware environment for building enterprise electronic information management and e-commerce platform. Among them, enterprises in different industries, especially small and medium-sized enterprises, can consider using public infrastructure platform to directly access public electronic information management systems or electronic trading markets through public interfaces.

The second step: on the one hand, establish an online collaboration environment within the enterprise, also known as office automation, to meet the requirements of information sharing and timely uploading and publishing, and realize efficient network collaboration; On the other hand, establish an external website of the enterprise, strengthen the internal operation efficiency of the enterprise, and release information internally and externally in time.

Step 3: Build the enterprise's core business management and application system, the most typical system is enterprise resource planning management (ERP).

Step 4: Establish customer relationship management (CRM), supply chain management (SCM) and product development management (PLM) designed for the three direct value-added links of enterprise operation.

Enterprises of different industries and sizes should closely observe and adapt to the changes of macro-environment and market according to their established core competence and competitive advantages, design or choose suitable information and network management models and long-term sustainable profit business models for e-commerce, and gradually complete the development process from basic to high-end through multi-level technology and economic combination that adapts to the changing network application environment. Usually, you can choose to start with the most important local processes or departments, and then gradually advance until the operation level and management level of the enterprise's own business processes are comprehensively improved.

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In my opinion, with the continuous development of network technology, it is particularly important to build a multi-party strategic alliance with other platforms such as enterprise (ERP), customer (CRM), supplier (SCM) and product development management (PLM) as its core elements.

Science and technology are constantly developing, and network technology is also developing at an unexpected speed. Undoubtedly, the influence of network technology on modern enterprises is enormous. Whether enterprises attach importance to the importance of the network not only determines whether enterprises can gain huge benefits in the new industry of the network, but also determines whether enterprises can quickly gain a foothold in this highly competitive society.