How to innovate and develop the traditional laundry industry under the new situation?

The progress of society is to make everything more and more simple, more and more convenient, in other words, is to cultivate more and more "lazy people". Do not want to clean, and love clean? Lying in bed, and want to take things? Do not want to cook, and do not want to go out to eat ...... modern life has created a lot of life lazy people, their requirements are always very unreasonable, but step by step in the beginning of the realization. With the development of the times, dry cleaning is in fact to the intelligent development, "old broken small" traditional model just can not carry today's form, only to comply with the trend of the times in order to achieve ultimate success.

In the past two years, the Internet laundry mode in full swing across the country, door-to-door laundry O2O mode is impacting the traditional dry cleaners to join the chain of business pattern. However, the survey shows that few enterprises in the laundry O2O industry can maintain profitability, as the industry enters a period of deep adjustment, if the market to obtain while maintaining profitability has become a problem that enterprises need to care about.

According to the "China Laundry O2O Market Outlook and Investment Strategy Planning Analysis Report" collated data statistics, as of December 2015, the total revenue of online O2O laundry is less than 1% of the market size, and the traditional laundromat is still the absolute protagonist. However, in recent years, the development of the Internet laundry model is in full swing.

Under the auspices of the policy, the prospects for the laundry industry are very favorable. This industry insiders said, the Internet + industry "began to cultivate consumer groups, seize the market, most of them will play the price war, and simple burning money is not the best competitive strategy, the most able to capture consumers or business model, to poke the industry "pain point".

First, the advantages of the Internet laundry model

1, do not have to personally send clothes, clothing, find parking space and worry; 2, WeChat, APP network orders, waiting to take and send clothes, enjoy subsidized low prices; 3, urban residents began to enjoy the "lazy economy" brought about by the convenience of the service; 4, in line with the development trend, to meet the needs of people's lives nowadays. Development trend, to meet the needs of people's lives and lifestyles

Second, the functional requirements

Online booking - online payment - wallet function - preferential (membership card) - view orders - cancel the order

Positioning - address management - washing classification - WeChat Pay/Alipay - protection

Third, the service items: laundry, shoe washing, home textile, curtains, cleaning, bags, car seat cushions Cleaning, bags, car cushions Objects accessories

Four, the operating process

Five, think

1, now the laundry industry is highly competitive, so many APP, how to develop?

2, and then how to bring more services to the user on this basis?

Six, the solution

1, that in the development, convenience, efficiency, refinement, standardization is the most important

2, there are a number of laundries, such as: Tide, e-bag wash, lazy cat laundry, bubble laundry, clothes guard, I want to do laundry, lazy to the home.... They cover the business function service we have, so then on this basis whether to add other services .

The rhythm of life many young people at home, because of work and lifestyle habits, at home clothes littered, disorganized. We can make some non-exempt/chargeable services for him according to the amount of laundry;

such as (1) organizing folded clothes, cleaning

? (2) give or buy organizer storage box

(2) agent grocery shopping, cooking such type of service ...