Traditional Culture Encyclopedia - Traditional festivals - Some suggestions on developing tea industry
Some suggestions on developing tea industry
2. Broaden the tea industry chain: by improving the added value and deep processing of tea, the upstream and downstream of the tea industry will be transformed from raw material production, processing, storage and transportation to tea research and development, brand building and marketing channels, thus forming a tea industry chain with high added value.
3. Strengthen brand building: brand awareness is an important factor for the healthy development of tea industry. It is necessary to strengthen brand awareness and popularity, build a tea brand that represents quality, culture, history and art, and enhance the market share and competitiveness of tea.
4. Promote tea culture: promote tea culture, inherit tea ceremony etiquette, improve consumers' awareness of tea culture, deepen consumers' brand loyalty and consumption experience, and promote the growth of tea consumption market.
5. Develop industry according to regional characteristics: The development of tea industry should also refer to local climate, soil, water and other factors. Different tea production environments in different regions determine the growth of tea life cycle. Therefore, it is necessary to make full use of local resources, comprehensively consider market demand and local tea growth, scientifically and rationally plan tea gardens and develop tea industry.
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