How should extracurricular tutoring institutions do a good job in marketing?

Regarding the marketing strategy of extracurricular tutoring institutions,

The first step is to determine the characteristics of products and services. Is it static training or dynamic training? Whether it is quality training, thinking training or skill training.

The second step is to design the way for students to experience the course according to the judgment in the first article. The goal is that once the user participates in the experience, there is a high probability of completing the transaction.

The third step is to decompose the marketing channels, and the key suggestions are as follows

1, old customers recommend new customers, and a mechanism can be established to encourage course buyers to recommend new customers. You can use cash, privileges or honors as incentives.

2. Make use of the organization's own publicity resources, such as the official WeChat account of the organization and the WeChat group of corporate customers. For industry strategy sharing, the brand exposure is increased through the sharing of content knowledge.

3, the use of various promotional means, offline fixed-point push, advertising of new media target users, channel distribution and so on. Note that each marketing channel should have an effect evaluation method, which is generally nothing more than the statistics and analysis of information acquisition cost, activity participation cost and transaction payment cost, so as to continuously increase channels and eliminate the fittest.

4, planning activities, independent of the brand activities or joint activities of related brands can be. Activate old customers with activities, self-promotion reaches resources, and external promotion reaches resources.

As for the specific ways of activity planning, many festivals can be used as planning points every year, as well as the new products and achievements of the organization itself, and even social hotspots can be used as planning points, so I won't say much here.

The above is the common thinking mode of training marketing at present, and the specific marketing creativity needs to be discussed in detail, so I won't say much here.

Above, I hope to be inspired.