Why is content e-commerce the innovation and development of traditional e-commerce model?

A: In recent years, the traditional e-commerce platform is also in the process of content e-commerce, further expanding the forms of content e-commerce. For example, Alibaba launched Taobao headlines, launched Taobao live broadcast, acquired or participated in Weibo, Youku and other content platforms, and established Alibaba Entertainment Big Fish, creating an ecosystem from content production to content dissemination to content consumption from the inside out. JD.COM also reached a comprehensive strategic cooperation with today's headlines, and launched a "select plan". Today's headline users can directly enjoy the e-commerce service provided by JD.COM in the reading scene, which is also a mode of content e-commerce. Content e-commerce has become the mainstream e-commerce model. Both e-commerce practitioners, all kinds of new media practitioners and even traditional e-commerce platforms are paying attention to, practicing and summarizing the gameplay of content e-commerce.