Traditional Culture Encyclopedia - Traditional festivals - Liu Guifu's Brand Culture
Liu Guifu's Brand Culture
The history of "Six Noble Houses" can be traced back to the early Song Dynasty. In Liu Guitang, which is composed of six surnames in southern Fujian, Weng has been engaged in Liuguifu jewelry for a long time. 1786, Qianlong inscription: Liuguifu, Fuze the world, full of love for Gankun. Since then, "Liu Guifu" jewelry has become famous all over the world. After 200 years of painstaking efforts, stores have spread all over Singapore, Malaysia, Thailand and other places. In modern times, he settled in China and Hongkong. With the development of the times, "Liuguifu" draws lessons from foreign advanced brand chain experience, adheres to the brand mission of "Lucky China, Enjoy Life", and aims to build "China Decoration Master" to establish Liuguifu's brand chain kingdom.
Legend has it that when Qianlong went down to the south of the Yangtze River, he fell in love with a beautiful woman from Fujian and brought her back to the palace. Because she is far away from her relatives in her hometown and the beauty is depressed, it is difficult for the palace to give all the treasures a smile. Later, a minister from Fujian came up with an idea, and Qianlong sent his cronies to Fujian to select a set of dowry-Liu Guifu jewelry, which was necessary for local aristocratic women, and gave it to this beauty. The beauty was deeply moved, so she stayed in the palace with Qianlong. Knowing that Long Yan was very happy, Fujian's Minister of Energy took the opportunity to ask Gan Long to give Mo Bao a gift and happily wrote a book: Liu Gui Fu, Blessing the World, Full of Feelings for Gan Kun. Since then, "Liu Guifu" jewelry has become famous all over the world.
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