Cctv reader feedback

The CCTV reader's comment composition 1 has no gorgeous stage and noisy content. Only readers quietly read poems, essays and letters from home, and through the words that changed the protagonist's life trajectory, the audience gained something and sang something. Douban scored as high as 9.2, which was well received, enough to prove the audience's interest in the file? Liu Qing variety show? Unabashed love. This makes people wonder, has it always been like this? Low profile? Cultural variety suddenly turned into a dark horse, which seems to indicate the arrival of high-quality variety spring.

How to break through reality shows and niche programs?

Now people spend as much time on variety TV programs as on film and television dramas. Some people say that the emergence of variety shows to promote culture, such as The Reader, The Chinese Poetry Conference, Taking Words as Face, etc., indicates the real quality? China Variety Show? Finally, it stands out from the custom quagmire opened by reality shows such as Running Man, which is expected to lead the mainstream TV program view to a level of spreading culture and far-reaching significance.

From "Chinese Poetry Conference" to "The Reader", Dong Qing, who has been the host and producer for a long time, is bound to be a highlight of the program. What's the point of the popularity of the program itself? China Variety Show? Influenced by the overall situation, she also expressed the view that I don't think readers' attention marks the beginning of the fire of cultural programs, but at least it is a weather vane. ?

At any time, in any country, reading aloud is the best means to spread culture, convey ideas and inherit spirit. The program arrangement of The Reader is very simple, and a series of keywords will be set in each issue, such as what is the first issue? Meet? . With this as the theme, the guest stories were shared in the form of poems and essays, which moved the audience. After reading the first issue, some viewers can't help but think of treating words as faces, although the actual readers have nothing to do with their planning. But in fact, they belong to the Big Three? Liu Qing variety show? The "Chinese Poetry Conference" also took a similar form. Who will be the contestants? Poetic life? Implanted into the core of the program, causing the audience to sing badly.

So, right? New wine? It's not true? New bottle? . What does the success of The Reader tell us?

Leng Song, secretary-general of the World Media Research Center of the China Academy of Social Sciences and one of the planners of the Chinese Poetry Conference, once said that the main reason why many literary and artistic programs were not popular before was that they were mostly presented in the form of special topics or documentaries, which to a great extent not only gave a dull preaching meaning, but also hindered the acceptance of young viewers who were the biggest audience of variety shows.

In recent years, with all kinds of homogeneous outdoor reality shows blooming everywhere, the innovation of program mode is insufficient. Interesting and meaningless? As well as other drawbacks, the audience began to get tired of its aesthetics and promoted the upgrading and transformation of the whole industry, otherwise it would be criticized and lack of innovation. In fact, traditional programs are all presented in the form of entertainment variety, which is not innovation. For example, "Seeing Words as Face" chooses to combine star elements with letters, which makes the viewing degree higher. Another example is "The King of Poetry" by Sichuan Satellite TV, which combines music with poetry and has a huge audience. Poets write poems and singers compose music, which makes the program more popular.

? Some people will say that the reader is just a bowl of chicken soup of CCTV. Really? Chicken soup for the soul? This demonized word, coupled with the vulgar routines of variety shows that have always been grandstanding in recent years, has undoubtedly made many people more and more bored. Just like "Tiny Times" and "Grand Prix" to sum up that China's films are rubbish, they also lack objectivity. So in all fairness, by contrast, it is more valuable to impress the audience through the' true feelings' revealed between the lines. Pale and empty poisonous chicken soup destroys people, but good chicken soup with real materials can nourish people.

A stream of clean humanity that has sprung up suddenly is not optimistic about business returns.

It is a good thing that traditional cultural programs show signs of prosperity, but they also face many problems. As far as commercial value is concerned, traditional cultural programs are always squeezed by top star reality shows with rich commercial value. Survival in the cracks? Embarrassed situation, most programs have a good reputation, but it is difficult to attract investment. Entertainment advertisers are here? Billion? Start, such as "I am a singer" 550 million, "The Voice of China" nearly 65.438+0 billion, "Where is Dad Going" 3 seasons * * * 900 million, and running men 4 seasons down 65.438+0.2 billion easily. On the contrary, the letter program "Seeing Words as Face" seems to be booming, but there is no title merchant, directly? Streaking? Go online. Like what? Poetry convention? The commercial value of such a successful case cannot reach the similar level in Running Man.

For this phenomenon, people in the industry agree that it is normal. The vice president of the TV School of China Communication University once said: It is a paradox that the commercial value of cultural festivals reaches the popularity of star reality shows, because the positioning and demands of cultural festivals determine that they cannot become as popular as star reality shows that pursue shallow entertainment consumption. Cultural programs have connotation and accumulation, which does not mean that cultural programs must be self-interested, but that their fire is relative. ?

The characteristics of poetry culture are destined to be a minority. This is equivalent to you can't compare the distribution of KTV and poetry club. The mass base determines that it is difficult for traditional cultural programs to win the favor of advertisers like reality shows. Of course, although cultural programs have not reached such an ideal value in business, the value of cultural communication far exceeds the commercial value.

Cultural programs can only compete with mainstream entertainment in the future if they try to get rid of the bondage and bondage of this audience, such as The Reader, a humanistic variety that does not rely on the attention of traffic stars and does not make noise.

CCTV reader feedback composition 2? The reading booth is my favorite environment. At the beginning, our idea was to let ordinary people slowly begin to accept such a means of conveying their feelings. In fact, reading aloud should really be like singing, like talking, and sometimes we can express our feelings by writing in this way. ? Just like the original intention of Dong Qing, the producer of the recently popular program "The Scholar", the library is to take the program "The Scholar" as its mission, open the distance between online and offline, approach every reader, and turn a 60-minute living room culture into the most popular national cultural activity in 20 17. Its launch aims to make people from all walks of life pause in a hurry. Reading kiosk? Read famous clips, present the feelings that you want to express most in a simple way, read your life dreams with a voice that goes straight to your heart and feel the power of words.

As the first city to arrive after the program "The Scholar" was broadcast, the library quickly became an explosion in Hangzhou, which aroused the enthusiasm of Hangzhou people for reading and attracted media reports. The article about reading kiosks published by Zhejiang University WeChat also instantly broke through the reading volume of 100000+, which shows that reading kiosks are highly sought after.

On the banks of the Beijing-Hangzhou Canal, it is the first stop of Hangzhou Reading Pavilion. An uncle wrote it in front of the pavilion? Reading kiosk? Three characters, causing passers-by to watch. Then, Yuewenge came to Hangzhou Library, the second stop. Women dressed in costumes and international students from all walks of life stopped at the reading booth. Among them, 75-year-old grandmother Wang Peiying read a love letter written by her wife in her hospital bed. When she walked out of the pavilion, she burst into tears and everyone present was moved by it.

The day before yesterday, the reading pavilion moved to Zhejiang University Station. This is the fifth day of reading pavilion in Hangzhou, but the harsh weather conditions of cold wind and rain did not affect the heat of reading pavilion at all. There is an endless stream of people queuing in front of the reading booth with umbrellas. From 10 a.m. to 4 p.m., the reading kiosk listened to the stories of more than 80 readers. Among them, students from Zhejiang University, primary and secondary school students who came here specially, and people of different occupations and ages gathered around this small reading booth, eager to read their inner feelings. The recording was scheduled at 10 pm, and the last speaker was not recorded until near zero.

By the end of the day, Reading Pavilion has collected reading fragments from more than 170 readers. Even the director and cameraman of the program group were frightened by the enthusiasm and perseverance of the people of Hangzhou, saying: It is the first time for me to see many professors and scholars enter the library to read aloud today. Many people lined up for hours in the cold wind, but they still had a smile on their faces, which is hard to imagine in other cities. Unexpectedly, Hangzhou people have such perseverance and endurance, in order to read this story.

Dong Qing, who presided over the CCTV Spring Festival Gala for thirteen years, made a stunning appearance at the recent Chinese poetry conference with his literary skills, and the launch of The Reader was the first time that Dong Qing served as a program producer. After the first broadcast of the program, Dong Qing was interviewed by reporters through WeChat.

While revealing the behind-the-scenes production, Dong Qing said with a smile: Many people ask me why I want to be a reader, but there are so many beautiful words waiting there. What I want to ask is, why don't I do it?

Reporter: Apart from the love of culture, what opportunity made you think of doing such a cultural program at this time?

Dong Qing: I have been in the television industry for 22 years. It's time to make a program that you really like. As a national television station, it is time for CCTV to shoulder the cultural banner and undertake the responsibility and mission of cultural communication. The backstage and I found a tacit understanding, so the reader was born this year.

Reporter: After the first program, the audience responded well. What kind of feedback did you receive?

Dong Qing: My good friend Director Lou Naiming used two words to describe his first impression. Surprised? . He said it was a completely unorthodox project. Some media friends summed it up. The elegance of Chinese, the broadness of culture and the richness of emotions are gradually opened in the leisurely rhythm of the program. ? Many viewers also noticed that the ending song was sung by Hu Defu, the father of Taiwan Province folk songs, and they liked this song very much. Besides, some viewers found interesting details? It was through Pu Cunxin's reading that I learned that Lao She's house was not three tones but four tones (sh? )。

Reporter: Many viewers said in the Weibo that the reading guests were excellent. What are your criteria for choosing guests?

Dong Qing: Influential, well-known and capable of independent thinking, but on the other hand, we also value the reader's unique life experience, or he has some special qualities worth promoting, which is what we want.

Reporter: So the program group not only found celebrities, but also ordinary people.

Dong Qing: Yes, in fact, at the beginning, we thought about the All-Star Team, but later we found that the stars were over-consumed, and it was difficult to capture the life story of opening and closing. In ordinary people, there are really unexpected things that can bring surprises and touches. Just like the couple in this issue of Huagu, let us see that life can be so sincere, beautiful and simple.

Reporter: There were similar reading programs in China before, but the readers were all actors and had performance elements. There seem to be more real people and stories in our program. What is the consideration?

Dong Qing: In our program, the guests tell their own stories first, and then read the words echoed by their own experiences, because I think the audience will feel more empathy for the works they read after they have a more comprehensive and richer understanding of a person.

Reporter: Recently? Cultural cleansing? This statement is very popular. Do you think the spring of cultural variety is coming?

Dong Qing: Actually, cultural programs are really hard to do. I don't think that just because "Chinese Poetry Congress" or "The Reader" has attracted everyone's attention, it means that cultural programs in China have really ushered in spring today? If cultural programs are to break through successfully, the whole social environment needs to be improved. But at least it is a weather vane. This made me see the huge demand of the audience for cultural variety shows, and everyone's attention greatly encouraged us.

Reporter: How do you solve the problems inherent in many people's thinking? Cultural programs are too popular? Question?

Dong Qing: It depends on how you can bring the culture closer to the audience, so as to arouse people's awareness of culture and tender memories. For example, the last guest in the first issue of Reader? Xu Yuanchong, a 96-year-old great translator, is a guest with the highest cultural content in this program and a guest who is far away from ordinary people's lives in a common sense, but his story has attracted the most attention, discussion and appreciation in these two days.

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