What is the inheritance of minority cultures in Shake Tone

In Jieyin, some netizens do whatever it takes to get traffic, disregarding the quality of content for the sake of profit, however, there are others who are indifferent to fame and fortune, and only want to pass on the excellent Chinese culture, and such a clear stream has emerged. Their videos are rarely liked, but they still insist on filming, doing all this without any purpose, just to carry forward the traditional culture. Compared with those Netflix works, shouldn't these works be more worthy of our praise?

The Intangible Cultural Heritage Protection Center of Henan Province, the Yellow River Museum, the Yellow River, Yellow Earth, Yellow People magazine, and Jitterbug E-commerce jointly organized the "Yellow River Basin Intangible Cultural Heritage Guardian" activity, which will help the Yellow River Basin's non-genetic heritage inheritance and protection, as well as tell the story of the Yellow River. This is a very meaningful activity, on the one hand, for the non-heritage provides a platform for display, on the other hand also let more people increase the understanding of non-heritage culture, is conducive to better inheritance and carry forward the excellent traditional culture.

While the Internet is now developed and everything can be found on smartphones. But the fast-paced life, as well as a variety of temptations on the phone, really will go to the initiative to understand the intangible cultural heritage of few people, not to mention the inheritance of non-heritage. Seeing that ICH is slowly disappearing and even being taken away by other countries, of course we can't just sit back and do nothing. So, we thought of providing a platform to display the non-heritage, in such a way as to increase the exposure and improve people's understanding of it.

Shake is one such platform, where Nongenetic inheritors deliver messages and show off excellent Nongenetic handicrafts in short videos. Many people may not have any knowledge stored for this area before, but through a few short videos, they can learn about those valuable cultural heritages, make up for the knowledge gap, and realize the current situation of China's non-heritage dilemma. These non-heritage cultures need to be promoted, need to be inherited, if in no longer take practical action, I am afraid it will be buried in our hands.

Why are these non-heritage works not loved by the public compared to videos that have no value? Isn't this a question we should reflect on? As the general public, usually the things we pay attention to are closely related to our lives. Non-heritage seems to be very far away from us and is seldom mentioned in our lives. As a result, it is difficult for the public to become interested and impressed.

Providing a platform is only the first step, what we need to do is how to make people interested in non-legacy, how to stimulate their subjective initiative for non-legacy, so that they actively want to learn and understand. For example, in the video content can be appropriate innovation, on the basis of retaining the original features. Can add some elements to attract the public, which may be more helpful to expand the audience of non-heritage culture, but also better inheritance.