How should the website content be optimized and improved?

First, insist on updating articles, enrich the content of the website and catch more keywords.

The importance of insisting on renewal is reflected in two aspects. Taking the portal website as an example, the secret of improving the ranking of the portal website is to update the fresh and high-quality content. The constantly added fresh content makes a large number of pages in the portal station included by search engines, which has the opportunity to seize more keywords; The high quality of the content makes these contents constantly cited outside the site, which enhances the weight of the website. From this perspective, enterprises should keep up with the portal, inject more fresh and high-quality content into the website, persist in updating and accumulating weight, and seize the ranking.

The regular columns of online marketing enterprise station, such as enterprise news, product introduction, enterprise introduction, etc., only touch on the content related to the company, and the keywords involved are very limited. It is suggested that enterprise websites establish independent information columns according to their own characteristics.

Enterprises that only provide products or services to a small number of people, such as industrial machinery manufacturers and law firms, can consider setting up information columns such as encyclopedia, question and answer, and expert lecture hall. And pay attention to the quality of articles while keeping the website updated, so that authoritative articles have a better chance to be cited outside the site.

Second, the construction of enterprise news columns, the introduction of home page weight.

For enterprises that cannot independently build information columns, it is suggested that the focus of updating should be on enterprise news. Compared with the best policy, the update amount of Zhongce is much less, the site collection amount is much less, and the effect of keyword ranking is correspondingly much worse.

Third, a content team with SEO awareness.

Can provide high-quality original content for the website promotion enterprise station around keywords for a long time and stably.

Strong technical support: according to the requirements of the optimization team, build a new content platform for the enterprise station in time.

News content is consciously organized around keywords: This requires that the network marketing enterprise personnel who write news content should first receive training in SEO content construction and consciously consider the keyword layout when writing.

Article optimization skills

1. keyword density.

This is easy to understand. Many webmasters quickly adopted this ranking algorithm when searching for this keyword and ranking the returned search results. In the early days, search engines thought that the higher the word frequency of keywords in an article, the more irrelevant keywords appeared in the article, and the greater the correlation between the article page and this keyword. So, this is beside the point. Thereby "cheating" the ranking of keywords. The optimization technology of keyword heap of black hat website was born. Keyword density is the percentage of the number of times a keyword appears in the whole article, and the article page will also get a better ranking.

Correct understanding of keyword density: the content of the first page article revolves around keywords, and the target keywords are naturally distributed in the article, which is not piled up, deliberate and does not affect reading. The recommended keyword density is 2%≦ density ≦8% (values are for reference only).

2. Keywords appear at the beginning and end of the article.

Usually, especially with keywords as the beginning, the beginning of the article is the content that search engine spiders read first, so the weight of this part is slightly higher. It is also recognized that the target keyword appears at the end of the article as a way to improve the relevance of the article. Keywords appear in the first 50 to 100 words of the text, which can effectively optimize the relevance of the article. In addition, it may be because most traditional articles summarize the whole article at the end, even if keywords appear at the beginning of the article deliberately, they should adhere to the principle of natural appearance.

3. Keyword form conversion.

It is also a way to optimize the keywords in the article by properly integrating the variation forms of keywords. When optimizing an article on a website, not all keywords should appear in the form of target keywords, and other keyword forms are usually used to make the sentence more fluent. The common forms of keyword changes are synonyms, synonyms, words with different views on the same thing and so on.

4. Keyword splitting.

Try to reduce the number of words in the middle of split words. It can also be regarded as a keyword situation change. This method is suitable for keyword groups. Take the keyword "optimizing articles" as an example. In addition to this form, of course, when the keywords appear in split form, it is necessary to ensure the closeness of the split keywords as much as possible, and it can also appear in the form of "website optimization articles".