What is meant by a full coupon and what is meant by a straight coupon

A full reduction coupon means that you can use a coupon to reduce the cost of something you need to buy that adds up to a certain amount of money.

Direct coupons mean purchases that you can use directly against the amount of the coupon.

These coupons are a means of promotion for businesses, and their purpose is to attract the attention of customers, turn vague psychological needs into clear consumer motives, and prompt customers to buy immediately, which is the "trigger" for consumer action.

1. Coupons have been prevalent for a long time and have been favored by many merchants because of their immediate effect, simple design and printing, and reliance on distributors to distribute them around the store to bring in additional customer traffic. However, as technology continues to advance and the platforms that carry coupons become increasingly electronic, the revenue generated by this traditional coupon format is diminishing. In addition to the cost of printing and distributing the coupons, merchants must also face the risk of making errors in the coupon information they print. In addition, due to the limited scope of manual distribution, for the user, the channels and opportunities to obtain such coupons have a greater chance, repeated access to the relatively more difficult.

2, coupon request is divided into two kinds, one is to go to the merchant's official website for, such as KFC coupons, McDonald's coupons in the KFC, McDonald's official website are released, the other is to go to a comprehensive preferential network, such as the "poly cheap network". The essence of the coupon is actually a short-term stimulus for consumers, which together with the points constitute the basic tools of daily marketing.

The purpose of consumers using coupons is self-evident, of course, to save money. And at the same time, it is also an invisible advertisement for merchants. Relative to the limitations of paper-based media resources, electronic coupons rely on the development of the Internet, consumers can achieve massive information search through a powerful network search engine, the same preferential information can be obtained through a variety of path search, information platforms to provide by industry categories, distribution of business districts, price ranges, popularity indexes, and other keyword searches, this cross-searching to meet the needs of consumers to compare information.