Online and offline marketing have their own advantages and disadvantages?

As far as marketing is concerned, online marketing and offline marketing have their own ways and functions. The difference between the two is that

1, online marketing dissemination speed, wide range of dissemination, dissemination channel convenience,

Online marketing for customers, needs, interests, communication, and convenience, but the lack of experience.

2, offline marketing is more conducive to face-to-face communication with consumers, it is easier to grasp the interchangeability of communication.

Offline marketing increases the consumer's sense of presence and experience.

But the lack of online speed and convenience, narrowing the scope and narrowing the channel,

3, the exchange between operators and consumers from the original: you are willing to listen to it, is willing to listen to it, or willing to listen to it. This church is the bulletin, transformed into an interactive exchange. Measured from the operator's point of view, the need to break the traditional way of communication and interaction, adapted to a new mode of communication.

4, offline marketing more need for market breadth, used to expand the relative audience, to achieve a broader market space.

Online marketing needs a more segmented market, to do a good job of communication and service for a more segmented audience.

5, offline marketing for consumers to provide more benefits from the product itself or continuation.

Online sales for consumers to provide the benefits of more from the life and product-related links and continuation, in order to establish more mutual trust.

Comprehensively speaking: it should be a combination of online and offline, complementary interaction, is a more comprehensive program.

Special attention should be paid to the way and strategy of combining online and offline in order to achieve better results.

Say this briefly. If you have any questions you can leave a comment.