How traditional media operate new media platform

First of all, think of it as an opportunity to expand readers.

Due to the channel and price, the traditional media has a high cost of acquiring users. Let's just say that "loyal fans" will pay for the magazine, and the low cost of the Internet gives you the opportunity to win over "middle voters".

Respect the characteristics of new media itself.

① There can be more forms of presentation.

A literary magazine can put an interesting gif, and a financial magazine has an expert interview video. Expand your presentation and improve your reading experience if necessary. There are many kinds of tricks, which give people the impression that they can play with new media and won't lie to you (of course, it doesn't mean that the written content can be perfunctory). In addition, many traditional media have set up video departments, and many organizational videos rooted in new media are its core. Video sharing motivation is very strong, and all your new media content should be shared by users as the ultimate goal.

② keener content update

It used to be published every two weeks, but now it needs to be updated every day. Your breaking point may be when several hot events break out. Compared with traditional media, the relationship between editing and editing needs to be changed, the response mechanism is faster and the audit form is more flexible. The editor-in-chief should be sensitive to hot spots and have certain foresight.

③ reader interaction

Letters from readers have become timely feedback, and there are more skills to connect users, even if they reply to comments, even if they vote, even if they contribute. . .

Half is high-quality content, supplemented by skills suitable for new media promotion, find the right channel (self-built, put content on relevant aggregation platforms), and prepare for a protracted war.