Why is Nai Xue's tea so hot?

There is a magical tea store, its name is Nai Xue's tea, known as "Shenzhen's chief tea net red", with a cup of tea and a bread, red across the river. Why is Nai Xue's tea so hot? This tea drink net red marketing what set of ways? Let's talk about it.

In recent years, "tea" has suddenly become one of the hottest business in the world, a variety of new tea "net red store" blossomed everywhere.

There is such a tea store, December 2015, in Shenzhen, 33 days to open three; December 2017 opened into seven cities, opened 13; and in 2018, has opened 40 stores in Shenzhen, the country opened 60 stores. What's more remarkable is that this god store open a burst one, wherever you go, it is simply people from the crowd?

Do a good job of a brand, to let the young people first like you

Tea in China has 5,000 years of cultural deposits, the market position of the tea drink is any other drink can not be replaced. However, young people nowadays are getting farther and farther away from tea drinks, is it that they don't love tea anymore, or is it that tea drinks are getting more and more out of touch with young people nowadays? This is essentially two different perceptions of the market.

Emphasizing tradition, taste, and superiority, this is what the tea industry has been doing in the past, and they try to spread the tea culture and products to the consumers through "consumer education" and get their recognition. However, Nai Xue's tea is different, in Nai Xue's tea to do a good job in the tea drink, the first thing is to let the young people like you, only with the basis of like, there will be a brand, the subsequent output of tea culture.

Neixue's tea is how to pass the tea culture and their own products to young people? There is only one way, using the way young people like to convey the brand concept and Chinese tea culture. For example, recently Naishue's tea and the "knowledge of the sculptor" local climate investigation team played an interesting cross-border cooperation in the field of culture.

Tea culture is the traditional culture of China is not false, but in any era there are young people, the traditional culture has been in the change in the inheritance, I have to say that Nai Xue's tea tea will be packaged tea culture is very trendy, a variety of aspects of the young people's tastes are very in line with.