What is the future of the yogurt market

Yogurt has remained relatively stable since 2011. Yogurt's sales share in the market, on the other hand, has been rising year after year. Lactobacillus drinks have been small in terms of market sales share and are on a downward trend. Yogurt has been a prominent performer in yogurt/sour milk and remains the leader among many FMCG categories, with market concentration increasing significantly.

The future development trend of fermented dairy products is low-fat, fat-free and reduced-fat functional and nutritionally fortified dairy products, so China's future direction of fermented dairy products R & D should be in the functional and nutritional efforts, such as vigorously research and development of bifidobacteria fermented dairy products. It is widely recognized in the medical field that regulating the function of human digestive tract through bifidobacteria fermented dairy products is the most important and promising part in the development of functional food. In Europe, bifidobacteria products are also the fastest growing part of fermented dairy products, but in China, the production volume and market share of the products have to be vigorously developed. In addition, the application of high-tech biotechnology in the production of fermented dairy products should be accelerated, such as accelerating the ripening of cheese and shortening the ripening time of cheese by adding liposome-encapsulated enzymes and genetically engineered modified lactic acid bacteria.

With the progress of society and the emergence of modern "civilization disease", people are more and more in pursuit of health and longevity, and the importance of life makes the special food that can prolong life and healthy growth become the hotspot of today's and tomorrow's food research and food production industry. Fermented dairy products have become a functional food with the ability to enhance immunity, regulate body physiology, prevent diseases and promote health. Fermented dairy products have a brilliant future, to be further developed, in the next few decades will have greater vitality.