Is it difficult for traditional industries to develop new customers? What should we do?

According to my own advantages, combined with internet marketing, I probably cut a few points for reference only.

1. Brand Marketing

It is not empty talk that even the smallest individual has his own brand. Brand is the logo of enterprise marketing and the means for consumers to identify products. If enterprises want to stay ahead in the fierce market competition, they must strengthen brand awareness, attach importance to brand marketing and give play to the leading position of high-quality brands in the industry.

Besides swot analysis, we can also find the strengths, weaknesses, opportunities and threats of corporate brands. How to implement brand marketing needs to be tried, but the first problem to be solved is ideology. Only in this way can brand marketing gain the support and understanding of all departments of the company.

2. Operator marketing

Operator marketing is a model put forward by Stanford University in the United States, and its basic business philosophy is:

Advanced concept+perfect platform (overall marketing)+perfect service+good reputation+quality products = huge business opportunities.

Generally speaking, when a user needs a computer, for example, he may know the computer brand and related information through a circle of friends and related professional websites to make a decision, and then place an order on an e-commerce platform to complete the purchase.

For enterprises, in this process, computer information website or e-commerce platform is a carrier, which not only helps enterprises to display computer product information, but also successfully connects with purchasing users through its good reputation.

At present, there are many marketing carriers in the market, but we can divide them into four categories: one is official website, the other is Weibo, the third is WeChat, and the fourth is third-party media, including news system, search engine system, self-media system and so on.

Carrier marketing is more inclined to multi-channel integrated marketing system, which can be tried in the early stage of the project. In the middle and late stage of the project, through the investigation and analysis of the previous data, all human and material resources can be concentrated on more accurate marketing channels.

3. Precision marketing

Before implementing precision marketing, we should also find out when, where, under what circumstances and by what means the company should reach customers. To this end, we need to understand and evaluate the various ways and contact points that customers can contact the company, and understand which communication methods and channels customers prefer. Only in this way can we work out the best combination of marketing and communication in the future according to each contact point and customer preference.

In addition to precision marketing, we also advise customers to start community marketing at the same time.

First, it can manage and maintain customer relationships at close range and improve service quality;

Secondly, existing customers can be transformed again, resulting in fission, and more accurate customers can be divided through acquaintances' social interaction, which can reduce the development cost of new customers and quickly improve the efficiency of the company.

If you don't change, no one can be immune to the wave of the Internet.