Traditional Culture Encyclopedia - Traditional festivals - Marketing can make a good drama icing on the cake. Which drama is the best proof?

Marketing can make a good drama icing on the cake. Which drama is the best proof?

Since the release, the beginning is basically stuck in hot search. According to the statistical analysis of fans, the total number of hot searches of all midday dramas has absolute dominant influence, ranking 38 on average. A rule that everyone sets by default is that the premise of marketing is to keep the basic disk of the work, the reputation of the series can't keep up, and the marketing attitude will be deeply passive. The promotion of popular TV series can maximize all kinds of benefits, and it must also have innate advantages and acquired efforts. Use word of mouth to reach a large number of viewing circles, so that people sitting can actively share.

Marketing attitude has always been to follow the trend, not to brag. You can promote some sense of rhythm in the early stage, but if the story is scattered, the actual marketing effect will be weak. The development and promotion of the story at the beginning can always be "intimate", which is the best demonstration of the efforts of 42. The upcoming cycle time heating is called the first cp-free drama in China, because of its novel theme. The definition of time period, suspense reasoning, emotional elements, coupled with the reputation of the midday drama system, first enhance expectations. Early hopes were all about the producers' confidence in the quality of their works.

"Everything is OK" also broke the viewing record set by a popular drama at the beginning of this year. In fact, because middle-aged and elderly artists are "zero flow" and the story is trivial, "Everything is fine" did not receive much attention at the early stage of the release, and it can even be said that it was not sprayed. But it seems that overnight, everyone gradually discussed the "Su family", and the discussion on the topic was also a hot search list for a long time. "Everything's OK" quietly exploded on the Internet and became a popular "network celebrity" drama. From the cold and clear to the explosions of major websites, good-looking battles are commendable.

The online drama "Chen Qianqian in Rumors" can be said to be broadcast under the condition of basically zero promotion. If it weren't for the famous hostess Zhao Lusi, it might be difficult to get a lot of attention. However, many viewers suddenly "smell good" after reading the story. Generally speaking, the plot and design style of this TV series are very commendable. Therefore, due to the poor opening, Zhao Lusi's new TV series can be regarded as a complete reversal, prompting her to become the object of strong response.