Running Problems.

Rising and running will conflict, the best way to Rising uninstalled, don't think I'm kidding you, Rising is very trash, don't use it, said the antivirus software to kill the virus, but Rising is often killed by the virus, which is an indisputable fact, not moving that broken umbrella on the red, but also what active defense, his antivirus engine is old, for their own interests, but also vilified the 360 security guards! I strongly despise! Recommended that you use Norton antivirus, can be used free of charge for six months, in the 360 Security Guard's software recommended list, their own under it, if Norton you can not trust words, I really can not think of any antivirus can let you use!

Remember, the first thing to do after you finish is to use Norton to kill your computer first, and after you finish, you'll realize how dangerous it is to give your computer to Rising Star for protection!

This piece is reproduced thanks to the author ~~ Rising why hate 360?

Anti-virus shady

Relative to other software, anti-virus soft prices used to be ridiculously high, often two to three hundred dollars, which makes many users can not enjoy the anti-virus, anti-virus, the basic services, which from the side of the condoning the popularity of the virus and the proliferation of. From this point of view, some anti-virus vendors and the virus is on the surface between the check and the relationship between the check, in essence, is interdependent: the high price of anti-virus software impedes the popularity of the popularity of the virus, leaving space for the popularity of the virus, while the virus popularity of the anti-virus software to create a huge market.

A semi-open secret in the antivirus industry is: whenever the country has not been popular for a period of time what a big virus, the user's demand for antivirus software began to decrease, there will be some viruses are artificially "made" out of some antivirus manufacturers not only make their own viruses, and even is the largest domestic virus manufacturing center.

Once there was such a vendor, several times in a row when the virus epidemic, can be the first in the media to inform: XX antivirus company was the first to find XX virus. After several consecutive such "first", through the close cooperation of the media, the vendor's reputation skyrocketed. Competitors have been kept in the dark as to why XX's ability to intercept and kill viruses suddenly skyrocketed. Not only can always be the first to find the popular virus, but also in a very short period of time to launch the killing tool, and the media is also so cooperative, the virus appeared in the middle of the night in the country, early in the morning the media has reported that the company has successfully intercepted the news of so-and-so virus. Until after most of the year, the competitors only woke up: originally, these viruses are generated in this way ......

Where does the windfall come from?

Rising's profiteering is no secret in this industry.

Before the birth of 360, Rising Star's market share in the antivirus industry was up to 80%, in a complete monopoly. In the last two years, under the impact of 360 and Kaspersky, Rising Star's share is declining, but is still the boss of the antivirus industry.

Usually, R&D investment is the biggest cost for antivirus vendors, but Rising's R&D investment is the lowest in the industry. In Rising's cost structure, the biggest piece is marketing and public relations expenses, and the rest is basically profit.

Rising's leaders have disclosed on some occasions: Rising's profits can be more than 2 or 3 billion a year. In an industry where other vendors are only marginally profitable, why can Rising's profits be so high?

First of all, it's because of the monopoly.

Anti-virus software has two characteristics: 1, the marginal cost is very low, sales in excess of the threshold to cover costs, no matter how much more to sell, the cost of a CD-ROM only. That is to say, the higher the market share, the greater the sales, the higher the profit margin, the total profit is naturally higher. Rising share of the highest ever to 80%, while other vendors combined only 20%, profit margins and Rising natural and not on an order of magnitude. 2, the user has a path dependence on the antivirus, spend a high price to buy Rising, it is difficult to change to other antivirus, it will be Rising all the time.

Secondly, it saves money on research and development.

Most antivirus vendors, especially foreign antivirus vendors, focus on research and development, every year, we need to continue to upgrade the version and develop new features, so the cost of the big head of the research and development are spent on. Rising star since a few years ago to Liu Xu as the head of the core technical backbone of the mass exodus, in the technical route on the direction of the loss of the annual version upgrade only dare to Liu Xu laid the foundation, do the minimum changes (do not believe that can be reverse deciphered Rising star's code, you can find that each version of the changes between the very small), other vendors every year, a large-scale development of upgrading to the Rising star here, into the most simple The cost of maintaining and upgrading the virus database is of course extremely low, and the money saved naturally becomes profit.

Even Rising Star itself has admitted to profiteering, and media reports have shown that Rising Star has openly proclaimed that "Rising Star is not interested in things that are not profitable," regardless of whether they are beneficial to society. It is clear that the pursuit of profiteering is Rising Star's consistent demand, and a direct reflection of the company's values and sense of social responsibility.

Profiteering corrupts: the truth about Rising's technology

Recently, Rising announced that its antivirus software is "globally free", but the question is, does Rising dare to announce its sales overseas? The most authoritative VB100 test in the international antivirus field has been passed twice by Kingsoft, while Rising Star, which claims to be a world-class antivirus program, has not even passed it once so far. (See: "VB100 Rising Star again in defeat" %: Rising Star/publicforum/content/free/1/1186686.shtml)

What is the authority of VB100?

1. It is a non-commercial organization that does not charge any fees and is not influenced by any non-technical factors;

2. It has an extraordinary history and influence.Virus Bulletin was founded in 1989, and has been in existence for 18 years. Since the 1990s, the VB100 test has been widely recognized and accepted by the industry. Since the results of all participating vendors are publicly released, vendors who lack confidence are generally discouraged.

3. The testing process is extremely rigorous. Virus Bulletin will compare the major antivirus programs on the basis of their success rate in detecting viruses, scanning speed, performance, and other components. The evaluation is not scored, and in Virus Bulletin's view there are only two outcomes: pass or fail. Because in their view, the characteristics of antivirus software decided that there is no room for compromise in the middle, on the virus, only kill and do not kill, on the performance, only good and bad.

In addition to VB100, the data that can ultimately reflect whether antivirus software is accepted by users can also be found in the number of starts.

According to Avery's latest "top 10 quarterly total startups for network security products", the total number of startups for each security software in 2007 is on the rise, or at least flat, with the exception of Rising Star, which has seen a sharp downtrend in the number of startups since the second quarter of 2007, and has continued to do so since then.

A software that has a near-monopoly in the domestic security market and is heavily advertised, and whose startups are getting lower and lower, can only mean that Rising's antivirus software is being used less and less frequently by users, who are less and less satisfied with its antivirus effects.

On the one hand, there's the high price, and on the other hand, there's the plummeting number of launches. This point can be said that the vast majority of users are "spent wrongly"?

Rising's technological weaknesses were already evident when former chief engineer Liu Xu left the company. The antivirus industry is a highly technical industry, and a market-oriented company is bound to be unable to guarantee normal research and development. Disappointment with the company is also the direct cause of the departure of a large number of Rising engineers in early 2007. Rising's technology relies on Liu Xu, Liu Xu was squeezed out, Rising's technology began to decline all the way, year after year, a new version of the soup.

R&D can not keep up with how to do? There is no hurry, there are ways. Because of the professional nature of antivirus software, the vast majority of users do not have the professional ability to distinguish between good and bad software, often based on the media's opinion to decide to buy intention, and China's special situation is that the media can be bought, and users are always willing to trust the media. Rising Star then invested a lot of money in advertising and public relations, first through market bombardment to increase awareness, and then by buying the media, endless self-promotion, to create a professional image and deceive uninformed users, in order to cover up their own serious flaws in technology, so as to achieve the purpose of maintaining market share.

Money is easy to make, and users are easy to fool, so why bother with the technology? Anyway, Chinese users are stupid and can not understand which software technology is good, as long as more advertising, buy more pages, as well as can sell very well, why bother to work hard to do R & D it? What if I can't kill a virus? It does not matter, the user will not hit every virus, occasionally there are a few can not be found, the user will not necessarily find. If you can't, you can hire a forum posting company to publish a large number of posts touting themselves and belittling others in the online BBS and blogs, and other antivirus software is worthless, and the users can't believe that they don't believe in it.

Rising has always been known in the industry for its marketing and public relations skills. Because of profiteering, Rising can pay tens of millions of dollars per month to the media for advertising and public relations costs, thus having a strong media manipulation ability, in the "public opinion stranglehold" on the battle can be said to be brilliant, and has beaten Jiangmin, Kingsoft and Norton, its near monopoly in the antivirus industry market share is so come. This formed a perfect cycle, those who had a relative advantage in technology competitors (such as jiangmin Jinshan) to the pressure, thus forming a unique Chinese software industry, a strange phenomenon, that is, advertising and public relations capabilities (rather than research and development) to become a software company's core competitiveness, and this company actually became the industry leader.

This is a shame for the Chinese software industry.

Breaking the circle

Unfortunately, the seemingly perfect circle above has one and only one loophole, that is, all the players in the industry have to play their cards according to the old rules, and once there is a competitor who doesn't play according to the rules, then the whole circle may be broken, and the chain that sustains the entire lifeblood of Rising will be broken.

The competitor finally appeared, which is Qihoo 360.

360 from the first day of birth, and Rising all the rivals encountered in the past are fundamentally different: 360 is completely free. This determines that no matter how Rising how to smear, suppress 360, 360's reputation stinks again, there will still be users are willing to try to use this free software, and once they try, they will be surprised to find that: free of charge than the high price of 360 Rising actually better to use, then why use Rising it? Here, Rising star rely on the starting killer - advertising campaigns and public relations operations, it lost the role of the previous invulnerability.

Free is the way out for the antivirus industry

And 360's free, its intention is not to fight Rising Star.

360 and Rising Star in out on a fundamentally different: Qihoo 360 is an Internet company, the Internet free of charge, so 360 has never considered earning money on basic services; and Rising Star is a history of more than 20 years, the thinking and behavior of the increasingly aging of the traditional software companies, the traditional business thinking is: you have to pay out of pocket for what you use.

In fact, any person with a little foresight has been able to see: antivirus free has been the trend. At present domestic and foreign free antivirus software is not a few, domestic ink, trend, foreign red umbrella, AVAST ......, many of which on the technology, far ahead of Rising such as fee-based software. Microsoft, Google and other international giants on the free antivirus is also sharpening their knives, intending to dye. If the domestic antivirus vendors indulge in immediate interests, turn a blind eye to this, continue to revel in the warm water boiling frog in the thrill, then wait until the day of the international giants to kill, I am afraid that can only be captured. What 360 does, however, is to prompt the manufacturers to prepare for the accelerated transformation of the industry as a whole.

There is an allusion to the "catfish effect," which is said to be the death of sardines after they are caught from the depths of the sea, always before the fishing boat arrives at the shore. However, if catfish, their natural enemy, are put into the fish tank, the sardines in crisis will keep swimming, thus stimulating their internal vitality and surviving. From this perspective, the role of 360 is similar to the "catfish effect".

Another example: the search engine was originally charged, if not later turned free, there will not be today's Baidu; QQ chat, although free, but value-added services income is much higher than those who sell communication software companies in the early years. These two companies free and did not destroy the industry, but in just a few years, respectively, to create two companies with a market value of tens of billions of dollars.

Anti-virus, on the other hand, as a more basic and broader need than search and IM, the entire industry has been developing in China for more than two decades, but so far has only a revenue scale of more than 1 billion yuan. Especially in the past 10 years, the number of Chinese Internet users has increased by dozens of times, the demand for network security should also be expanded by dozens of times than a decade ago, but the size of the security market has not grown much, which shows that there is a great deal wrong with the approach of the traditional antivirus companies.

Rising Star said "free equals low quality", then Sina's news, Google's search, NetEase's mailbox, Tencent's QQ, which one is not free, which one is not the best among peers?

Rising said "free will make the enterprise lose R & D capability", is GOOGLE, Tencent has no R & D capability?

Again, the fee is necessarily the best? Rising Star's paid software in international reviews, why instead of as many free kill software?

Shanda made its games free, but instead, through value-added services, it took its revenue from the trough to another peak. Similarly, making basic security services free will actually only greatly stimulate user demand for advanced security services. 360 Security and Kaspersky's rapid growth is the best proof that free drives business growth.

So, antivirus software free not only will not destroy the industry, but for the industry as a whole to open up a broader prospect of profitability. Both benefit the user, but also in favor of the industry, 360 why not?

From the black boss to the latter

But Rising does not think so, because Rising already has a huge vested interest in the windfall profits come very quickly, very cool, why give up? Although this windfall may not be able to earn a long time, but can earn a day is a day, but whoever is likely to make this day end early, then with who anxious! This is like a person in a beautiful dream, if there is someone to shake him awake, it is possible that the dreamer will be complained about, and even hate. So Rising Star shouted: someone has broken the rules of the trade, want to smash our pot, brothers copy guys on!

Think of it another way, there is a black boss in their own territory for a long time to collect protection money, but one day suddenly someone broke in and said: "Folks, from now on I come to protect your safety, do not charge money." Can the black boss not fight him?

The problem is that this black boss often collects protection money, but doesn't play a protective role. Two years ago, rogue software was rampant, and the harm to users far exceeded that of viruses, but what did Rising do? Kill rogue software technology is not complex, complex is the "circle" in the ecological, because killing rogues will threaten the road on the other "boss" interests, and antivirus software prices will not be increased by how much, this kind of offenders do not want to please the thing, Rising does not do.

Research and development

Rising star does not do, 360 to do, and free to do.

The 360 has been the user's fervent pursuit of Rising Star realized that they were wrong, mending the fold, and put together a Kaka. From then on, Rising Star reluctantly stepped on the road to follow 360.

First there was the free 360 Security Guard, Rising had to launch a free Kaka.

Then 360 and Kaspersky jointly pushed half a year free, Rising had to follow half a year free.

Until 360 launched a permanent free kill, Rising had to announce a free year, but only for a year.

From these two years, Rising in the free road, on the 360 also follow the trend, no less than 360 students, a free of any initiative and enthusiasm, but also had to go to school hard after the students.

Recently, Rising said publicly that "the free trial model is a common marketing method in the Internet era, allowing consumers to try before they buy to decide on the final choice". This is enough to show that Rising is only free as a "marketing approach", "first taste and then buy" the ultimate goal is to allow users to "buy", which is fundamentally different from 360. Once Rising 360 down, there is no external pressure, Rising's "first taste and then buy" will immediately become "buy to taste" or "do not buy not to taste", and consumers will be The first time I saw a set of software, I had to go back to the old days of 2,300 dollars.

Rising's final battle

Rising's 2006 version of antivirus software boxed pricing for 228 yuan, to the 2007 version, the price was reduced to 140 yuan. A year later, with the launch of version 2008, Rising dropped again to $30/year.

Could Rising Star have dropped so painfully without 360?

Of course it didn't hurt, of course it was heartbreaking, so the heartache of the lost windfall eventually transformed into a hatred of 360, a bitter hatred. Since it has been determined that the free 360 is the biggest threat to their own, then we have to fight, at all costs, must be placed in the death of 360 and then quickly.

Rising against 360's usual tactic is: 360 to remove what is unfavorable to Internet users, they will first 360 itself stigmatized as such things. For example, 360 Security Guard, obviously the most popular Internet users to remove rogue software tools, but was stigmatized as rogue software; 360 to kill Trojan horse, so Rising said "360 itself is a Trojan horse"; now 360 is about to launch a pop-up blocking function, the results of a large number of online really appeared, "Qihoo wants to The rumor that "Qihoo is going to do a big job of pop-up advertising" is a consistent manifestation of this planting tactic.

Previously, Rising Star has used the same "public opinion stranglehold" to deal with Jiangmin, Jinshan, Norton and Kaspersky, which can be said to be brilliant, and the elimination of 360 will be Rising Star's last war. As long as the elimination of 360, then by virtue of 360 and the rapid development of Kaspersky will also become the wood for the trees, as for Jiangmin, Jinshan and Norton, that are Rising's defeated. As long as the elimination of 360, Rising will not have any rivals in the future in the country. As long as Microsoft GOOGLE does not kill in, then China's antivirus market will be the world of Rising, the price wants to set how high on how high, the technology and then bad you have to buy, because you have no choice!

This is a completely asymmetrical war, the war party is profiteering, has a huge resource of Rising Star, the other side is the newborn, free of charge, 360. Rising Star's one year's profit is more than 360 was founded a few years since the entire investment, compared to 360 can only be considered as a small company, because of the adherence to free of charge since the company was founded has been in the loss, and has not done a penny in the advertisement, in the media publicity can only be bowed to, and the company has not been able to make a profit. In the media publicity can only be inferior.

Well, it's only fair that the product is good. 360's entire foundation is to provide users with the best network security products in a free way, and if Rising believes that advertising and lip service alone can kill the newborn 360, then it's undoubtedly the biggest insult to and underestimation of the 140 million 360 users.

This is a choice: support Rising, back to a set of kill software to sell 2, 300, but even rogue software can not kill the old times; or support 360, will be free to the end, so that Rising such a monopoly of profiteering enterprises completely out of the stage of history? It lies in you, me, each of our users to choose.