Planning scheme of public welfare activities

Seven planning schemes for public welfare activities

In order to ensure the scientific and orderly progress of things or work, it is often necessary to make a careful plan in advance, which can clearly define a general direction for an action. So how should we make a plan? The following are seven planning schemes for public welfare activities that I have compiled for you, for reference only. Welcome to reading.

Planning Scheme of Public Welfare Activities 1 I. Activity Background

A good ecological environment and a beautiful living environment are the hardware of a local economic construction, and also the embodiment of the value of a local spiritual civilization construction. In today's society, the cleanliness of the city has also become one of the tasks of building socialism.

As we all know, with the rapid development of modern society, the problem of environmental protection has become more and more serious. Although this has aroused people's general concern, few people really take action to participate in environmental protection. Taking advantage of the implementation of the plastic reduction policy on June 1 day of 20xx, we will do our bit to publicize the importance of environmental protection, arouse contemporary people's awareness of environmental protection, strive to ignite more people's passion and protect our clear water and blue sky.

Second, the theme of the event:

"Use less plastic bags and build a beautiful home together."

Three. Activity objectives:

1. Reduce the use of plastic bags by organizing activities;

2. Improve and enhance the environmental awareness and knowledge of the masses through publicity activities;

Through the publicity of many media, let more people join our environmental protection team.

Fourth, the form of activities:

Take "energy saving and plastic reduction" as an opportunity to vigorously promote environmental protection. Specific activities and ceremonies take the form of environmental sanitation improvement, environmental protection exhibition and greening and tree planting.

Environmental figures selection, looking for people who don't mention plastic bags on the street.

Verb (abbreviation of verb) Activity time: (to be determined)

20xx June 1

Location of intransitive verb: (to be determined)

Seven. Activity arrangement

1. About environmental protection transformation

(1) Get in touch with the local person in charge before the event to discuss the specific time and place of the event and the items needed for the exhibition.

(2) Before the activity 1 hour, properly arrange various matters, and transfer and assign personnel according to specific activities.

2. About environmental protection exhibition

Components of this exhibition:

(1) Foreword: Introduce the general content and significance of this environmental protection exhibition.

(2) Main body: showing pictures and materials related to environmental protection.

(3) Quotations on environmental protection: Mainly based on the feelings and aspirations of young volunteers serving in our school on environmental issues.

3. About planting trees and greening

(1) Get in touch with the person in charge of the venue before the activity and negotiate the specific time and place of the activity.

(2) After young volunteers plant trees, put green slogans and signs beside the trees.

Nine. Activity process (schematic diagram):

Carry out environmental protection renovation activities-environmental protection exhibition-tree planting.

X. Matters needing attention in activities

1. The person in charge of the activity and the young volunteers gathered at 8: 00 a.m. on July 2, and set off collectively. Leave collectively after the activity.

2. Arrive at the event site: The event will start at 9 o'clock on time. A half-day youth volunteer activity.

3. The members of the communication group should write the activity report within 24 hours after the end of the activity, provide good activity materials for the activity summary, and carry out the follow-up publicity work normally.

4. Some jobs such as hoes and brooms (provided by the local government).

Plan for Public Welfare Activities Part II-Activity Background:

From 1985, 12, 17, the United Nations General Assembly adopted resolution 4//2 12, and designated 12 as International Volunteer Day every year. Its purpose is to promote the spirit of volunteers all over the world and publicize the role of volunteers in social and economic development. On this day every year, countries all over the world hold celebrations to promote volunteer service activities. This year's International Volunteer Day, our school is also carrying out group activities with the theme of looking up at the stars and down-to-earth social responsibility education. Taking this opportunity, our class specially organized this volunteer service activity.

Second, the purpose of the activity:

Through this activity, on the one hand, we can respond to this volunteer day, on the other hand, we can be pragmatic, practical, proceed from facts, be down-to-earth and step by step, and cultivate our ability and sense of social responsibility.

Three. Activity introduction:

Our class plans to organize class volunteers to go to the library for a volunteer activity on the morning of February 7th, 20xx 65438. The main purpose is to help librarians organize the library collection and clean the library sanitation, publicize the need to care for books, protect the cleanliness of the library and maintain the quiet atmosphere of the library to students who study and borrow books in the library.

Four. Activity theme:

Starting from the side, caring for the spiritual home

5. Activity flow:

Preparations for 1:

(1) The class held a meeting to discuss the content and process of the activity and define the division of labor. According to the task, the class is divided into three groups and the corresponding person in charge is determined. And discuss the possible problems in the activities and determine the coping strategies.

(2) Contact the relevant person in charge of the school library to discuss matters related to this volunteer activity, and both parties reach an agreement on the time and place of the activity.

(3) Make propaganda paper to keep the library clean and quiet, and prepare corresponding tools to clean the library.

Venue: (1) All volunteers arrive at the library gate at 8: 00 in the morning. The person in charge of each group counts the personnel in this group to ensure that all tools are ready. The person in charge should contact the librarian to make preparations before entering the management service.

(2) Each group quietly entered the third floor of the library in sequence and began to volunteer according to the established division of labor: the first group (13 people) was responsible for sorting out the books on the shelves, the second group (13 people) was responsible for cleaning the third floor of the library and wiping the dust off the shelves, and the third group (4 people) was responsible for distributing leaflets to students who were studying and borrowing books in the library.

(3) After the service, each group receives their own tools, the person in charge greets the librarian, and the whole class takes a group photo in front of the library as a souvenir.

3 Post-summary: (1) Each group submits the activity experience and related photos, and the person in charge writes the activity summary after summarizing it, submits it to the relevant departments of the college, and uploads it to the class group for everyone to enjoy.

(2) Share the problems and advanced deeds in the class so that everyone can make progress together.

(3) The Propaganda Committee is responsible for writing press releases to expand the influence of the class in the whole school.

Problems that should be paid attention to in six activities:

1 A strict division of labor should be done before the activity, so that everyone can understand their work and get enough attention.

We should actively keep in touch with the relevant teachers of the college and the person in charge of the library and strive for their strong support.

Everyone should try to keep the library quiet during the activities, so that the library has a quiet environment and will not affect the students who are studying.

In the process of service, everyone should have a sense of ownership, protect all the facilities and books in the library, and not damage them because of their own factors.

Keep a friendly attitude when you publicize to your classmates, and don't cause conflicts with other classmates for any reason.

7. Expected effect:

Through this activity, on the one hand, we have increased the sense of cooperation among our classmates and established a sense of social responsibility to start from the small things around us and serve our classmates; On the other hand, through our voluntary service, we can teach ourselves or borrow books from the library in a more civilized way in the future.

VIII. Budget:

Print promotional paper: 1*. 1 yuan = 1 yuan.

9. Place and participants:

Venue: Library of Qingshan Campus of Wuhan University of Science and Technology

Event planning: Wu Xingsi XXX XXX XXX

Person in charge of the activity: XX XXX

Object: All the students from School of Management, Wuhan University of Science and Technology 132 class.

Chapter III of the Public Welfare Activity Plan I. Theme of the activity

Happy to be a sunny teenager, * * * to build a scholarly campus.

Second, the purpose of the activity

1. Care for children in remote rural schools.

2. Read and write green poems.

Third, the form of activities.

1. Poetry recitation by poets, teachers and students.

2. Warm and inspirational message.

3. The poet presented the students with learning and cultural supplies.

Four. organizer

1. Dabie Mountain Poetry Editorial Department of Lu 'an Wenguang New Bureau.

2. Huangdaqiao Primary School in Qingshan Township.

Verb (abbreviation of verb) I-word duration

20xx May 25th (Thursday) from 2: 30pm to 4: 50pm.

Location of intransitive verbs

Huang Primary School, Qingshan Township, Yu 'an District, Lu 'an City.

Seven. attendant

1. "Dabie Mountain" "We are with you" public welfare activities poet representative 2. Some leaders of Qingshan Township Central School.

3. Huangdaqiao Primary School in Qingshan Township has 17 students and 5 teachers.

Eight. Activity arrangement

1. Students collectively sing the school song Blue Sky of Xiaohe Bridge.

2. President Lu made a welcome speech.

3. Young Pioneers' representatives wear red scarves for poets (Young Pioneers' team songs).

4. Bi Yu, editor-in-chief of Dabie Mountain Poetry magazine, made a speech.

5. The poet recited poems.

6. Students and teachers recite poems.

7. Students collectively recite the Song of Left-behind Children.

8. Poets write messages.

9. The poet presented books and school supplies to students.

10. The student representatives expressed their gratitude.

1 1. summary of the leaders of the central school.

12. Take a photo.

Nine. Meeting preparation

1. Moderator, poet representative.

2. Tea, etiquette (team ceremony, wearing a red scarf), Wang wakes up.

3. Health, Zhang Shukai.

4. Photography, Thanksgiving speech guidance, Mao Yuanyuan.

5. Attendance (table layout, outdoor seat queuing), stereo, cold plum.

6. Make banners, cards and message pages, guide students' poetry creation, guide guests to make speeches, and Lu.

Chapter IV Planning Scheme of Public Welfare Activities I. Background

Shenzhen Food & Beverage Co., Ltd. specializes in producing "Yiqing" brand packaging water. Headquartered in Shenzhen High-tech Industrial Park, the company has three production bases and several processing bases in Shenzhen, Guangzhou and Chengdu, with a total investment of 320 million yuan. The company has increased its investment and has a strong system monitoring ability, which can track the remaining water in real time, put an end to fake water and reassure consumers. At the same time, the powerful service system and management system of bottled water specialty stores, the unified customer service center of the whole city and the computers of various specialty stores are networked for real-time information exchange.

In order to establish a good image of the enterprise and appeal to people to protect water resources, the enterprise has planned a large-scale public welfare activity with the theme of "What would life be like without water".

Two. purpose

In order to enhance corporate image, popularity and reputation, seek self-development, increase product publicity, publicize environmental protection knowledge to the public, and arouse social concern and support, it is under this specific background that the company held the city's water-saving activities.

Three. activity theme

What would life be like without water?

Four. moving target

In order to establish a good corporate image, extend brand strength and improve corporate reputation, companies plan large-scale public welfare activities and appeal to people to protect water resources.

Verb (abbreviation for verb) target audience

the public

Time and place of intransitive verb events

From September 12, it was initiated by Shenzhen Food & Beverage Co., Ltd. and supported by various enterprises and institutions in Zhuzhou City. The organizer donated 200,000 yuan for the drought in Yunnan for three consecutive years. The government and charities joined hands with the media to strongly appeal to encourage all enterprises and institutions to make donations.

10 12 in the morning, a large-scale water-saving publicity campaign with the theme of "What would life be like without water" was held in Yan Di Square, Zhuzhou, and donations were collected from the public in the form of fundraising. The publicity activities were undertaken by Shenzhen Food and Beverage Co., Ltd.

10 12 In the afternoon, students from XX University also brought their own carefully prepared programs. In addition to singing and dancing performances, they also showed the masses advanced water-saving methods and provided a platform for the popularization of water-saving technologies. The demonstration and live demonstration of water saving in life attracted many citizens to stop and watch. The publicity activities were undertaken by Shenzhen Food & Beverage Co., Ltd. ..

Seven. Process design of activity project

( 1)

First broadcast the video of Yunnan drought, then invite the director of the Municipal Political and Legal Committee and the representative of the general manager of Shenshi Beverage Co., Ltd. to speak and hold a donation ceremony, and invite representatives of enterprises and institutions in Changsha, Zhuzhou and Xiangtan, reporters from Zhuzhou Daily, reporters from xiaoxiang morning herald and Shi Jing, Hunan as media propaganda, calling on all enterprises and institutions to actively donate.

(2)

This activity is mainly carried out in the form of banner signature, poster promotion, distribution of brochures and giving away balloons. It attracted a lot of people to watch. At the same time, the form of fundraising is like raising money for the citizens. During the activity, everyone donated money to the citizens and interacted harmoniously, so that the concept of saving water was deeply rooted in the hearts of the people. The citizens signed their names on the banner and made their own promises.

The purpose of this activity is to let students and citizens know the importance of saving water, establish the concept and consciousness of saving water, and gradually develop good habits of saving water. The activity played a good warning role, at the same time, it also expanded the company's social influence and strengthened communication with social groups.

(3)

This activity focuses on young college students, attracting the masses through singing and dancing, and demonstrating water-saving skills in life. How to save water? How to recycle water? Wait a minute. Attract the public to stop and watch. At the same time, citizens are encouraged to save water. According to the organizer, this activity will promote water conservation and scientific water use in the whole society in a multi-angle, all-round, wide coverage, uninterrupted and sustainable way by popularizing water-saving knowledge, popularizing water-saving technologies and publicizing water-saving models. "Need water from concept, mechanism and science and technology" to alleviate the contradiction between human and water, realize the harmony between human and water, and provide water resources guarantee for better sustainable development.

Eight. Media publicity

This activity has received extensive participation and support from all walks of life, and the high-level support of the Municipal People's Government, in addition to outdoor publicity, banner publicity and manual publicity, also relied on the government's ability, the influence of TV stations and mass media, the active cooperation of various institutions and the publicity of TV media to comment on this activity, actively create social effects and advocate the whole society to pay attention to water resources and save water.

Nine. Schedule

September 12: Changsha, Zhuzhou and Xiangtan government officials, journalists, TV stations, representatives of enterprises and institutions make appointments.

X. material preparation

Donation boxes, videos, brochures, banners, pens, posters, balloons, tables and chairs, carpets, invitations, etc.

XI。 cost budgeting

Twelve. Validity evaluation

This activity will be publicized in Zhuzhou, aiming to let the general public know the importance of water saving, establish the concept and consciousness of water saving, and gradually develop the good habit of water saving. The activity played a good warning role, at the same time, it also expanded the company's social influence and strengthened the communication of social groups.

Chapter 5 of the planning scheme of public welfare activities I. Preface of the activities

Since its establishment five years ago, it has received support and help from caring people from all walks of life. During this period, we passed the help, encouragement and love of all caring people to every corner of society, and always adhered to the bright and broad road of public welfare. Helping poor children is not only the responsibility of our Xinyuan Society, but also the help of caring people.

Second, the location and time of the event.

Venue: Storm Basketball Court of Sichuan Vocational and Technical College

Time: June 8.

Third, the purpose and significance of the activity:

1. Through this activity, you can further publicize your company and improve your influence in the whole college.

2. Through the activity, the "one-on-one" activity will be upgraded to a "two-on-one" activity form integrating "enterprises, societies and recipients"; And determine the fixed-point assistance of enterprises to families on the spot.

3. The activity will be a vivid education class for teachers and students in the college, so that everyone can learn to be grateful and join the team that inherits our love.

4. This activity will invite relevant social figures and media units who have been helping Xinyuan Society for a long time, and take this opportunity to thank them for their long-term help and concern.

Through this activity, let students realize the significance of education and actively participate in our teaching.

6. Through the activities, it can also attract more people's attention, further expand public welfare undertakings, and let more enthusiastic people support and help Xinyuan Society do a good job in public welfare undertakings.

7. The activity is a comprehensive summary of the gains and losses of various activities of our association in the past five years, and it is a turning point and guiding symbol for the future development of our association;

Four. Event sponsor:

Sichuan Vocational and Technical College Student Association Federation

Organizer: Xinyuan Society, Planning Department of Federation of Students.

Event co-organizer: Suining Lanyue Culture Media Co., Ltd.

Sponsor of the whole event: to be determined

Verb (abbreviation for verb) Activity theme:

One-on-one love for poverty alleviation

Intransitive verb activities and publicity programs

(See attached table)

Seven. Preparation before activity

1. First, with the joint efforts of the planning team, an internal meeting will be held. The agenda is as follows:

First, establish the time and place of the activity

B, set up a planning team (including planning students)

C. Discuss and establish the work of this activity in combination with the guiding ideology of HKCSS.

D, improve and establish the plan.

E. assign tasks for this activity.

F, set up various working groups

G, determine the companies and families to help for a long time.

H, activity personnel by the planning department students, members of the heart margin society, blue moon culture media company * * * employees to participate in, unified distribution to each group to carry out related work.

1. Implement the sponsorship of the party from May 16 to May 28th.

2. May 17 Contact each group for a meeting. The agenda of the meeting is as follows:

A explain and emphasize the significance, nature and importance of this activity at the meeting.

B, everyone speak together to discuss and establish some specific work and activities.

C. assign activities and tasks to each group.

3. The sponsorship team should make clear the direction of this sponsorship and prepare funds for the planning of this activity.

4. The planning group of this activity holds a meeting once a week to summarize the preparation work of each working group of the activity, discuss and deal with the problems and situations encountered by each group in their work, and then give specific guidance on the publicity, liaison and venue layout of the activity.

5, propaganda group work:

The publicity group is responsible for the publicity of this party. Requirements and precautions are as follows:

A before may 28th, the publicity group shall formulate a publicity plan and submit it to the planning group for approval.

B. From May 28th to the evening party, the specific implementation stage of the publicity work and the launching time of the comprehensive publicity work.

C, the significance of this party is self-evident, and the success or failure of propaganda work is related to the success or failure of the party, so the propaganda group should have new ideas and efforts to formulate and implement the propaganda plan.

The planning scheme of public welfare activities is a huge figure of 6.36 billion, which shows us a colorful and colorful Qian Fan world. At the same time, for the marketing activities of merchants, the consumption in the children's field has been relatively strong, and it is a profitable field from a commercial point of view. How to dig this "cake" is the theme of this case.

In this era of information explosion, there are too many things worthy of public attention, such as newspapers, television and the Internet. How can we improve the public's attention to the brand? This is often a difficult process. Especially the children's market, how to win their attention in the shortest time? Give them new feelings and excitement, new forms of return, and break through the previous kindergarten activities such as giving books, sending CDs, and regular parent-child activities? How to intensively cultivate the target market at this stage?

Children are the future of the world and the hope of the family. Due to the family planning policy implemented in China in recent years, children have become the "sun" of every family and play a decisive role in the family.

Childhood is a critical period of personality growth, and a good environment and education are the guarantee for children's growth.

Kindergarten children's psychology: fickle, blind, fresh, exciting, short-term attention to a single thing.

The purpose of this case is to influence parents' attention and consumption through children.

Purpose:

According to the behavior characteristics of the target public, think what others have never thought of and do what others have never done. The novel and unique innovation principle requires suspense and innovation. Interlocking and meticulous, it ensures the continuity and influence of the event on the target public market.

Principle:

1, activities should be innovative. According to children's age and psychological characteristics. Take advantage of the fresh and exciting characteristics of love.

2, to have a strong participation (especially to attract parents to participate) and a long time.

planning scheme

Because children are young and have no ability to consume independently, we should actively attract parents to participate. At the same time, the impression left to the public should be long-lasting and profound.

3. It can bring benefits to participants. Through our activities, we can get many gains; Gifts, health knowledge, good parenting habits, etc. Only when the participants really gain something can the activity achieve the expected goal.

4. Good communication and cooperation. Activity is not the ultimate goal, but a means. The ultimate goal is to "publicize", increase corporate image and promote product sales. Attract the attention of the target public! Through creative activities, combined with good communication, the consumption behavior of the public is influenced.

5. Executability of the activity. Pay attention to execution, good creativity is only the beginning of success, and scientific and rigorous execution is the guarantee of success. Only efficient execution can make planning release great light.

main content

This case will carry out a series of activities from two aspects: paying attention to the child's "body" and "heart".

Paying attention to children's "physical" and "mental" health has always been one of the main concerns of the government. In this case, the activities will appear in the form of "public welfare", which will give the government strong support and help, narrow the psychological distance with the target audience and make them more acceptable. Provide a solid guarantee for the success of this event.

I. "Body" Series

Expert lecture on improving children's immunity.

Children's daily nutrition notification card system.

Parent-child activities-the story of "me" and vitamins.

"Heart" series

"Let history tell the future" Unacon Guo Weikang is young and energetic.

China traditional culture education series activities.

Shadow play of "quintessence of Chinese culture" enters children.

"Guoweikang" baby New Year gift package activities.

C. After establishing a good relationship with kindergartens through continuous activities, carry out logo exhibition activities of enterprises and products according to the specific layout of kindergartens. (Displayed on the display shelf, popular paste ...) Post or set up related publicity materials and product introduction materials of C-boy cartoon image in kindergarten, and cooperate with the spread of the brand to increase the guidance to the target market!

Implementation time: 65438+February XX-May XX.

Target group: Choose 100 kindergartens in Shijiazhuang city.

Public welfare activities planning scheme 7 The purpose of community public welfare activities planning scheme is to arouse the environmental awareness of social citizens and protect our home-the earth with practical actions! How to design the planning scheme of community public welfare activities? The following is the planning scheme of community public welfare activities I have compiled. Let's have a look!

I. Purpose of the activity:

In July, 20xx, today's environmental protection theme is "Green Century". * * * Youth League volunteers will enhance their awareness of environmental protection through rich and interesting environmental protection activities, and cultivate volunteers to develop environmental protection habits, so as to drive all primary and secondary school students and the masses to protect the environment, and then influence the citizens of the whole society to protect the environment and care for our planet!

Second, the purpose of the activity:

1, arouse the environmental awareness of social citizens, and protect our home-the earth with practical actions!

Start from me, start from the side, resist environmental pollution, save energy and care for the green environment.

Three. Activity content and personnel arrangement: July, 20xx (postponed due to weather)

Dianfen

Group A: Decorate the square and hang environmental protection paintings and pictures. Group B: Send out environmental protection invitations. (mainly for students and the public in various schools, etc.). )

09:40— 10:00

Decorate the square with environmental protection paintings and pictures.

10:00— 1 1:30

Environmental benefit performance

1 1:30— 12:00

Signature of environmental protection volunteers, volunteers are green ribbons (students from various schools, citizens, etc.). )12: 00-12:10 Distribute green shopping bags to citizens who love environmental protection. (The specific mode is as follows:

Four. Precautions for activities:

1. The stage will be arranged at 9: 40 am. Volunteers are requested to arrive at the square on time to assist in the arrangement.

2. Volunteers participating in the activities should maintain the order at the scene and ensure the personal safety of the audience and themselves.

If there are any outstanding issues, you should report to the organization immediately on the principle of mutual understanding and friendly consultation.

4. After the activity starts, the tasks of each link are clear, and the relevant personnel preparing for the activity must carry their work permits.

5. After the event, the logistics team should clean up the scene and be responsible for the recovery of the charity performance props.

Organizer: City Youth League

20xx June 22nd

Attachment: expanding reading:

First, the name of the planning book should be as specific as possible, such as "year, month, day, information department, activity planning book", and put it in the center of the page.

Second, the background of the activity: this part should be highlighted in the following items according to the characteristics of the program; Specific projects include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.

Third, the purpose and significance of the activity: the purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, it is necessary to write clearly the core composition of the activity or the originality of the planning and the resulting significance.

Four. Activity name: according to the specific content, influence and significance of the activity, draw up a name that can comprehensively summarize the activity.

Verb (abbreviation of verb) activity goal: This part needs to clearly state the goal and key points to be achieved (the choice of goal needs to meet the importance, feasibility and timeliness).

Activity of intransitive verbs: As the main part of planning, the expression should be concise and easy to understand. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. In addition, the organizational configuration of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

Seven. Budget: according to the actual situation, after detailed calculation, the expenses of the activity are listed in a clear and clear form.

Eight. Problems and details that should be paid attention to in the activity: the change of internal and external environment will inevitably bring some uncertainty to the implementation of the plan.

Sexual factors, therefore, whether there are contingency measures when the environment changes, what is the probability of loss, and how much loss is caused, should also be explained in the planning.

Nine. Person in charge and main participants: indicate the names of organizers, participants and units (for group planning, the name and person in charge of the group should be indicated).

In order to guide students to write professional and standardized planning books and effectively carry out various activities, the following basic planning books are provided:

Note: 1. The planning book must be the cover, and the binding should start from the long side of the paper;

2. Plans at or above the division level shall be submitted in electronic and printed form according to the above format.

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