What are the advantages and disadvantages of online and offline simultaneous sales in physical stores?

The advantages and disadvantages of online and offline simultaneous sales in physical stores are as follows:

Time: For online logistics, it is an offline channel, so physical stores have advantages at this point in time. There are two ways of offline logistics, one is self-operated and the other is third-party logistics, so physical stores have an advantage in time;

Experience: experience is a serious injury under the line. For products such as clothing, the style is more standardized. If the style is complicated, you can't try it on or look at the real thing. Only in the seller's display and evaluation, as well as the pictures released by the seller, while the physical store can try on or see the real thing online, which has an advantage after sale.

Security: Security is actually relatively safe online and offline, and there are risks in the offline payment environment.

Service: Speaking of service, online and offline have their own advantages. Online can fully feel the quality of service, while offline can only be felt through chatting.

Price: If the brand is average, the online and offline prices of physical stores are basically the same, but offline services are generally larger, such as sending coupons. If it is not a brand, the online price may be cheaper.

The promotion of each product is in stages.

Initial stage: use offline promotion channels to obtain the first batch of seed users.

Mid-early stage: do user operation, retain users who are promoted offline, and let users gradually adapt to participating in online interaction.

Mid-term: mainly engaged in content operation and user operation promotion, and began to gradually shift its focus to online.

Mid-late stage: at this time, all the promotion should be transferred to online, and the operation activities should be promoted.

Later stage: both online and offline, focusing on brand operation and promotion.