What is the biggest advantage of social e-commerce compared with traditional e-commerce such as Taobao?

Compared with traditional e-commerce, social e-commerce has advantages. After all, it is an emerging e-commerce model and an innovation based on the original pure e-commerce.

First, the operation efficiency is higher.

Based on socialization, social e-commerce can effectively help goods reach consumers, improve transaction conversion rate through strong social relationships among consumers, stimulate users' consumption, and form a closed-loop consumption.

Second, the immediacy of promotion.

The core of social communication is the trust between people. Only trust can produce transactions, and only good goods can maintain trust and continue to sell goods. The shopping circle of social e-commerce is only expanding along the acquaintance relationship chain in social tools, which can realize the instant promotion of shopping information, realize the "fission" expansion of users and bring more traffic.

Third, it is more interactive.

Once the fans of the social e-commerce platform pay attention to the official WeChat account or mall platform, merchants can post preferential information or promotional activities in the background and push them to customers in time, so that customers in need can participate in the activities at the first time. It is more advantageous in interaction.