Traditional Culture Encyclopedia - Traditional festivals - What kinds of investigation methods are there?4 kinds of investigation methods introduction
What kinds of investigation methods are there?4 kinds of investigation methods introduction
1, visit the survey method: the interviewer through oral conversations and other ways directly to the interviewee to understand the social situation or explore social issues of the survey method.
2, the questionnaire method: the scope of some of the investigation, often using the questionnaire. Questionnaires are written questions. Questionnaire survey through the collection of information, and then make quantitative and qualitative research and analysis, summarize the findings.
3, network survey method: network survey method is to use the Internet's interactive information communication channels to collect statistical information about a method. This method of data collection includes two forms, one is a direct questionnaire online survey, the second is through the network to collect some secondary information in the statistical survey.
4, field survey method: field survey method, is the application of an objective attitude and scientific methods, a certain social phenomenon, in the scope of the determination of field visits, and collect a large amount of information to statistical analysis, so as to explore the social phenomenon. Field survey is within the scope of communication research, research and analysis of the relationship between the communication media and the recipient and the impact.
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