First, how to understand the pharmaceutical marketing and modern marketing concept?

Pharmaceutical marketing refers to the process of pharmaceutical companies to successfully market drugs, modern marketing concept refers to a marketing strategy.

1, pharmaceutical marketing: refers to the pharmaceutical companies through the study of market demand, development of new products, design marketing strategy, promotion and sales means, the success of the drug to the market process. In pharmaceutical marketing, the need to take into account the special nature of drugs, such as drug safety, effectiveness, clinical trial evidence, drug registration and other requirements, but also need to face the fierce market competition and policy and regulatory restrictions.

2, the modern marketing concept: it refers to a customer-centered marketing strategy. Marketing activities should be centered on meeting customer needs and improving customer value, through marketing research, product development, market positioning, branding, sales channels and other means, to establish long-term customer relationships and improve the enterprise's market share and profitability.