How is WeChat applet profitable? What are the profit models of applet development?

The profit model of WeChat applet is as follows:

1, pure small program entrepreneurship

Expand the functions of existing products and develop a small program to supplement the existing app. Through the high spread of small programs, the problem of low spread rate of app is solved. For example: mobike, Didi, taxi assistant, etc. Or, from 0 to 1, completely design and develop applets by yourself, and 1 applet will have 1 function. For example: kinship, group play, holding a barrage, all kinds of flowers and so on.

After a large number of visits, applets will be commercialized according to user portraits. For example, most of the use scenes of "hand-held barrage" are concerts, and the user group basically belongs to the fan group. Producers of small programs can transfer to entertainment industries such as stars, and finally realize transformation and realization.

2. applet store

That is, the "applet aggregation platform". Collect all small programs in the early stage and show them for free. After popularity, visits and transformation are completed, it will be transformed into a charging mode (booth fee, promotion fee). For example: know, ninth, Diandian, 9 1ud, etc.

3. Applet service providers

This is the most common small program profit model on the market at present. Technology-based companies make use of the existing technological advantages, quickly access small program technology, and provide customized development services for enterprises/individuals, such as Guangzhou Jianjia Information Technology Co., Ltd. ... In addition, they can also derive business of attracting investment and provide technical support for agents who do not understand technology, such as attracting investment easily through small programs.

4. Community e-commerce

Through a series of social games, small programs are distributed in communities such as WeChat, which leads to purchase behavior. Like YOGAN rocker. In fact, content and social e-commerce are essentially replacing H5 shopping malls or third-party shopping platforms with applets. However, because the access of small programs is faster and more accurate, the drainage effect of content and social interaction will be much better.

5.O2O service

Use the powerful drainage on the applet line to guide users to offline stores and promote transformation. Take the restaurant as an example. Consumers enter the restaurant's applet through nearby applets, social sharing, text advertisements, etc. , and then go to the restaurant to spend after receiving the voucher. After consumption, the store can also retain user information, establish a membership system, and further understand users' consumption habits and preferences. Finally, make targeted preference recommendation and membership discount. At present, typical examples of issuing coupons through small programs are: Starbucks uses stars, McDonald's and so on.

The profit method of WeChat applet is as follows:

1, market positioning

Market positioning before development, including the people targeted by e-commerce, purchasing power, similar competitors, operating conditions, operating means adopted, etc. , can determine their own market positioning and stage goals, choose the right competitive advantage, so as to stand out in the limited market.

Product differences: Enterprises can distinguish their products from other products. Service differences: In addition to the actual product differences, enterprises can also make their products-related services different from other enterprises: enterprises can gain a strong competitive advantage by hiring and training people who are better than their competitors.

2. Identify the needs of customers. Different industries have different needs. When setting the page layout of the applet, we should extract the different needs of customers and make reasonable arrangements, so as to accurately find what we want during the use of customers, which can greatly deepen the user experience and make the transformation faster.

3. Prepare development tools

(1) Wechat web developer tool: the applet editing software developed by official website Wechat, which can be used after downloading and installing, without adding anything;

(2) Development documentation: The WeChat applet cheats introduce all kinds of information of applets in detail, including components, frameworks, APIs, etc.

(3) Easy MOCK: Here you can simulate the background data of Easy-mock applet and use json format data;

(4) icon library: Iconfont- Alibaba vector icon library This is a good thing, just use it when looking for icons.

(5)APPID: WeChat official account in official website.