What is the impact of network marketing on traditional marketing?

The impact of network marketing on the price advantage:

Network marketing will be a powerful impact on the traditional marketing of the principles and methods of corporate pricing. So that the enterprise to use the closed nature of the market for high-priced sales advantage will no longer exist. The emergence of price comparison sites will make the enterprise-led pricing advantage of a significant tilt, the customer will become the main body of price determination.

The impact of network marketing on branding strategy:

The emergence of network technology has made a huge impact on traditional advertising branding science. Brand awareness, brand concept have been given many new connotations. The brand concept has undergone a strategic shift. Brand has become a comprehensive reflection of an enterprise's technical innovation ability, resource operation ability, quality management ability, market expansion ability, enterprise culture construction ability and network operation ability. Especially for brand capitalization and brand in the market into the huge impact, we must re-examine and understand. In order to better operate and grasp the brand strategy in network marketing.

The impact of network marketing on channel strategy:

The impact of network marketing on the channel is even more enormous. This is not only in the traditional marketing in the elimination of advertising barriers, but also in the impact of all kinds of market barriers, network penetration, will break through the regional blockade and channel control, online information, online stores, online roadshows, the attraction of the site will open up all the routes of attack. At the same time, the channels in the hands of distributors will be integrated. Its strength, momentum, effect is all our history.

The impact of network marketing on traditional marketing and production methods:

The impact of the network is not only the impact of traditional marketing methods, the impact of production methods. Take the production and publication of books as an example. The production of traditional books takes a long time from determining the topic to publish the book, to spread the book all over the market, and then to the bookstore shelves. E-publications, on the other hand, can greatly shorten the production cycle of a product and improve production efficiency. A new is emerging in the United States "instant" publishing business, within 48 hours, the book can be in the hands of customers.

Network marketing and traditional marketing integration, is because network marketing is from the traditional marketing development and stand up. Traditional marketing in the huge customer resources, will not, and can not be in a morning all into the network time and space.

There is bound to be a gradual process. During this period, they have the same product resources, and the need for raw material resources. They are more hungry for marketing information, more anxious to find channels of distribution. Therefore, the integration of these resources in network marketing is an inevitable trend, and the network into the ability to absorb and expand the network marketing team a reasonable and inevitable requirement.