How to do live broadcasting for enterprises

Enterprises want to do effective live broadcast,

1, a successful live broadcast must have attraction point design, or theme or preferential policies or prizes or guests;

2, choose and brand tone and live theme in line with the flow of KOL can bring twice the effect with half the effort, such as Geely joined forces with the Bureau of seat;

3, according to the live platform to choose the right channels to do a good job of warming up activities, which plays a decisive role in the live traffic, especially the micro-zan class itself does not have the flow of the platform;

4, promotional live need to design attractive incentives, and interspersed with a number of times in the live process of oral broadcasting, to create a promotional atmosphere to create a sense of urgency, to stimulate the customer transaction;

5, no matter what platform live, to interact with the user, set up a lottery link, pull back the audience's attention at any time;

6, choose a professional host, control the overall process, to deal with emergencies. Large-scale, formal activities anchor preferred host, daily, pro-people live preferred network anchor.

7, the length of the live broadcast should not be less than 40 minutes, especially promotional live broadcast, to leave enough time for conversion, and not necessarily the longer the better.

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