What about Li Ning's badminton racket and ball?

Li Ning badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton badminton. Badminton Badminton Badminton At present, * * * has dozens of models, covering the price of 300-2000, suitable for beginners, badminton enthusiasts and professional badminton players. [Edit this paragraph] The product system of Li Ning badminton racket At the China International Sporting Goods Expo, which opened on April 23rd, 2009, Li Ning, the first sports brand in China, officially signed a contract with China Badminton Team, replacing YONEX, a Japanese brand that has cooperated with China for many years, and became the main sponsor of China Badminton Team. In the future, China Badminton Team will use a full set of Li Ning brand badminton equipment to participate in training and competitions. National badminton players have achieved good results in the Sudirman Cup World Badminton Mixed Team Championship held in Guangzhou. Sponsor the National Team Series (i.e. LAM Raymond Volcano Series):

"Wind, forest, fire and mountain" comes from the "requirement of military action" in Sun Tzu's Art of War, which plays an absolutely decisive role in Sun Tzu's Art of War and its influence, and has unparalleled application advantages in the naming project of Li Ning's badminton racket. It needs the strong action of the army to realize, that is, the military power of "it is as fast as the wind, as fierce as Xu Rulin, as fierce as fire and as motionless as mountains", and "wind, forest, fire and mountains" is the means to realize the Art of War of Sun Tzu.

It can be seen that Li Ning's designers have a good grasp of traditional culture. In addition, badminton matches are similar to battlefields, and sports arenas are "abnormal" battlefields. Sun Tzu's Art of War, as a military classic, can not only bring strategic guidance to China badminton players (Zhang Ning said: badminton is a sport that needs wisdom), but also bring tactical knowledge of "its disease is like the wind, its Xu Rulin is like fire, and its invasion is like a mountain".

The models are N90 (exclusive to Dānlín), N77 (exclusive to Du Jinghe), N70 (exclusive to Bao Chunlai), N55 (exclusive to Chen Jin), N50 (exclusive to Fu Haifeng), N33 (exclusive to Cai Yun) and N30 (exclusive to Xie).

Three-dimensional preparation of carbon+titanium series (launched in 2009 1 1 month)

The models are: 3 10TI, 320TI, 330TI and 350TI.

Three-dimensional carbon series

The models include: BP300A, BP300B, BP300C, BP30 1A, BP30 1B, BP30 1C (the last three models are exclusive to e-commerce channels and can only be purchased in online shopping malls authorized by Li Ning, such as Wang You and Saiwei).

Nano+titanium series (listed in June 2009, 1 1)

The models are: 200TI, 2 10TI, 220TI, 230TI.

Superconducting nanometer series

The models are: TB200A, TB200B, tb20c, TB20 1A, tb201b.

Titanium series

The models are: TP 100A, TP 100B, TP 100C, TP10/a, TP10/b, and TP/kloc.

Supercarbon series

The models are: UC2000A, UC2000B, UC2 100A, UC2 100B, UC2200A, UC2200B, UC2300A, UC2300B, UC2400A, UC2400B, UC2500A, uc.

High carbon series

The models are: HC 1000A, HC 1000B, HC1kloc-0/00a, HC100b.

The background of the rise of Li Ning badminton racket

Li Ning entered the badminton market. For this market, the original pattern has been broken. What will happen? Ning successfully verified such a formula when she entered the badminton and table tennis markets?

A mature brand+an explosive growth market+professional technology+long-term experience accumulation = a successful company?

As an active participant in the sporting goods market in China, Youge.com is willing to share the experience, expectation and achievements of this market with all friends who love sports.

In the 2008 Olympic Games, the last torchbearer didn't know the truth until the last minute. It turned out to be the famous Prince of gymnastics Li Ning:

Of course, Li Ning will not just light a fire and enjoy the Olympics. When playing badminton, I remember an activity in which I specially gave Li an injection. I saw him talking to Zhang Zhiyong (CEO of Li Ning Company) in a low voice while watching the badminton match. At that time, some sensitive people thought that Li Ning would enter the badminton market in China. After all, the badminton market in China is not only huge, but also developing rapidly. Especially after SARS, this is a potential market growth point that Li Ning Company can't ignore.

Looking back now, the judgment of these news sensitive people is completely correct. As for why Li Ning Company wants to enter the badminton market, we can quote a classic comment:

However, when the dazzling aura of the Olympic Games gradually fades and the global economic environment is foggy, how will Li Ning cope with this difficult post-Olympic era?

In front of Li Ning Company, it is a huge market with a population of over 250 million. According to the survey of the State Sports General Administration, badminton is the sport with the largest number of participants in China besides the basic "fast walking". Badminton is different from table tennis, which can play anything. It needs at least a pair of good badminton shoes and a good badminton racket. Many people need clothes. People from Li Ning Company said.

Of course, as a company that emphasizes planning, Li Ning made a detailed investigation before entering the badminton market, mainly making several preparations:

Sports resources preparation

Speaking of the importance of sports resources, let's quote a comment from Youge. By analyzing the success of YONEX in badminton industry, we can find the key to winning, which is of great reference significance:

The success of YONEX badminton racket is not only the result of technology, but also the result of business! YONEX's technology is not the best, such as nanotechnology, which was first developed by Fumeng Company of Japan and applied for a patent. Later, YONEX introduced NS series badminton rackets, which infringed the patent of Fumeng Company, went to court and paid millions to settle.

YONEX's success is mainly related to the success of his marketing strategy! Looking back 15 years ago, the most vigorous badminton racket manufacturer was Kenneth Company in Taiwan Province Province. At that time, Zhao Haoqi Jianhua used the awesome Kenneth 787, and now many people miss it! Later, Yonex used the silver bullet policy, and the badminton racket in the hands of Tianwang became one of B2, the greatest badminton racket of Yonex. Team China is going all the way up, and YONEX is also developing smoothly! The fixed point of success and brilliance is the 2008 Beijing Olympic Games. The winners of all badminton competitions are sponsored by YONEX. Dānlín, Zhang Ning, Li Zongwei and so on. They all use YONEX badminton rackets and YONEX clothes. . . . .

Visible, in a market segment, a more professional market, top sports resources are very helpful for the growth of the brand.

Therefore, Li Ning Company has long been in contact with the gold medal team-China Badminton Team. Li Yongbo, head coach of the national team, said: The two sides had contact eight years ago, but the conditions were not mature at that time.

Equipment preparation

Before Li Ning entered the badminton market, he talked to the people in YONEX. After considering the feasibility of the acquisition, YONEX disagreed. Although YONEX is the world's number one brand, its global annual sales (2008) is about 2.5 billion RMB, of which 800 million comes from Chinese mainland, which shows the huge market in China!

If the acquisition fails, Li Ning Company will settle for the second best, and only want to be the general agent of YONEX in China and buy out the agency right in China market, but YONEX still refuses.

Li Ning Company has no way out, do it yourself!

Next, we will consider acquiring other manufacturers. As a result, Kaisheng Company, the first local brand in China, entered the field of vision of Li Ning Company!

Regarding Li Ning's acquisition of Kaisheng, we quote a passage from Youyou.com to illustrate:

As for Kaisheng badminton racket, many people love and hate it when they mention it! At that time, the first brand in China, supported by the uncrowned King Tang, developed slowly in the later period, which not only made YONEX occupy most of the domestic badminton racket market, but also made VICTOR Victory badminton racket make rapid progress, not only winning many strong teams in Malaysia, Indonesia, Thailand, Europe and so on, but also winning the Korean national badminton team recently!