How to design traditional software products?

How to design traditional software products? Industrial design is a relatively new industry, because it is relatively simple to understand and learn the market demand in the early stage, but in today's society, the demand for products by enterprises is more and more concentrated and intense. In the future product design process, the design cost is bound to be limited. Designers also need to conduct market research, do a good job in market analysis, understand the audience and users of products, do a good job in market positioning and determine the direction of product design. In the process of market research, they can make a reasonable product design scheme according to the psychological characteristics of the audience and the actual needs of the market.