Zhejiang's first super-large automobile theme complex settled in Ouhai on New Year's Day

At the beginning of the New Year, along with the sound of gongs and drums, "Hi, Ouhai!" 2022 Welcome Asian Games Car Carnival was officially opened in Ouhai Asian Games Auto Park. The park opened in the same period, with 80,000 square meters and more than 60 car brands stationed, is the first car purchase in zhejiang new mode and new experience of mega car theme complex. Wenzhou City Bureau of Commerce leaders, Ouhai District relevant departments in charge, Wenzhou City Automobile Circulation Industry Association representatives and other guests attended the launching ceremony.

Auto new mode Asian Games car park opened on New Year's Day

At 10 a.m. on Jan. 1, "Hi, Ouhai!" 2022 Welcome Asian Games Car Carnival was grandly opened in the Asian Games Auto Park. At the same time, Zhejiang Province's first immersive automobile theme complex - Asian Games Auto Park also ushered in the opening. The park is located opposite the Citizen Square in Ouhai District (east of Yuntian Building), with 80,000 square meters, three floors of ground and sunken buildings***, and an indoor area of about 50,000 square meters.

In the future, the Asian Games Auto Park will take the car as the theme, and string space scenes with future intelligence, in addition to automobile display, sales and experience, it will further establish the composite car management business, automobile after-market services, culture and special automobile-themed food, art exhibitions, fitness and sports, leisure and entertainment and science popularization and research into one of the city's consumption + culture and tourism destinations, and build it into immersive automobile-themed space.

It is understood that more than 60 automobile brands have already moved in. Luxury brands, Maserati, Porsche, Mercedes-Benz, FAW-Volkswagen Audi, Volvo, Cadillac, Lincoln, MINI, Red Flag, Infiniti are all stationed. Mid-range joint venture brands, Subaru, Link, GAC Toyota, GAC Honda, FAW Volkswagen, Mazda, SAIC Volkswagen, Dongfeng Honda, FAW Toyota, Dongfeng Nissan, GAC Mitsubishi, and other popular brands are also present. Some years ago, the rise of independent models is "come out", Geely, Changan UNI, Changan Automobile, SAIC Rongwei, Dongfeng Fengxing, Xingtou, SAIC MG, BYD, Changan Auchan, Haval, Wei Pai, Baojun, Jetta, Kerry Motors, SAIC Datsun, and other mainstream brands are on display.

As a new market mode of the Asian Games Auto Park, naturally, there is no shortage of new energy brands at the forefront of science and technology. There were new energy models from long-established car companies like BAIC New Energy, Chery Automobile, GAC New Energy and BYD, as well as a number of new car-making brands, including Azure, Nezha, Weimar, BAIC Extreme Fox, Ola, Zero Run, Chery ICAR, Sky Auto, Sihao, Hetron, Sailix, R Automobile, Aiqi Automobile, Skyworth, and AITO.

Auto super follow the rise of new energy vehicles brand new sales model

According to the China Association of Automobile Manufacturers released a statistical analysis of 2021 January-November, the national new energy vehicle production and sales were completed 3,023,000 and 2,990,000, respectively, year-on-year growth of 1.7 times. In comparison, Wenzhou new energy vehicle year-on-year growth rate is higher than the national growth rate.

Sales are also amazing, Tesla has only four models on sale, Wenzhou area licensing volume has reached 5077, and has more than 10 models series to Audi, the same period licensing volume is only less than 8000; Wuling Hongguang MINI EV is with a single model, reached 4833 licensing volume, and many traditional fuel car enterprises close to the same level of total sales.

Along with the growing sales, the new energy brands represented by the new car-making forces have also brought the automobile superstore, which shows a new offline automobile business model, and the domestic mainstream new energy brands such as Tesla, Azure, Eon, Zero Run, Extreme Krypton, Lantu and so on have already successively opened their own superstores into commercial complexes such as Vientiane City, 5050 Plaza, and the Fortune Center.

It is understood that, before the emergence of automobile super, consumers often need to shuttle back and forth to buy a car in the major 4S stores, not only the high cost of time, compared with the purchase is not intuitive. Automobile super can let consumers like shopping a centralized look at the car, comparison, buy a car.

At the same time, compared to the establishment of a 4S store requires tens of millions or even hundreds of millions of dollars of capital investment, superstore for dealers, can be said to be "light loaded". The cost of building a store has been reduced, consumers in the purchase of a car when the bargaining room has naturally increased.

In the future, more and more automobile super stores will be stationed in Wenzhou area, buy a car like shopping will no longer be a luxury.

Ordering a car to draw prizes, short videos, e-sports and other activities ignited the scene Carnival great benefits to give back

Also it is understood that, during the carnival, the car park garden also launched a series of activities, a great effort to give back to consumers.

It is understood that where the New Year's Day in the Asian Games Auto Park transaction of the purchase order, can enjoy the mall to provide an additional maximum of 2,000 yuan subsidies to purchase a car (limited to the park's registered car dealers to enjoy, see the site for more details on the activities of the description), subsidized brands including Mazda, Rongwei, Audi, Cadillac, Buick, MG, Dongben, Zero Run, Tianji, East Wind, Changan UN, Changan Auchan, Weimar, and so on. . In addition, consumers can participate in the on-site lucky draw as long as they purchase a car at the Asian Games Auto Park between January 1 and January 31. The first prize is the three-year right to use the GAC Toyota Leyline (***5 units); the second prize is a 70-inch smart TV (***12 units); the third prize is a washing machine (***16 units); the fourth prize is an electric oven (25 units); and the fifth prize is a customized trolley case (50 units), while stocks last! .

For like to play short video "network hipster", the Asian Games Auto Park launched the ouya short video challenge - "the city searched for 'millions of dollars a year! Wenzhou car anchor", the competition will be decided "live small netizen award" 100, can get the value of 300 yuan of gifts; "live small elf award" 10, prize money 2000 yuan The "anchor" award 1, award QQ ice cream three years free right to use a; all winners will have the opportunity to participate in the Asian Games Auto Park live sales car activities, if the sales performance is considerable, is expected to obtain more than a million dollars in annual salary.

In recent years, e-sports, an emerging sporting event, has become increasingly popular and has been selected for the Asian Games. During the opening of Asian Games Auto, the mall offered a wonderful session of King's Glory Match for the young generation of car buyers who are interested in e-sports, with 12 King's professional teams duking it out on site to support the opening of the Asian Games Auto Park.