What is the main reason for the failure of sby test business?

Lack of morality and personality

It doesn't matter what your title is, but if you don't do the right thing for the right reason, you will fail. Leaders who can't embody their own morality and personality can't attract or retain the morality and personality of others. Leaders who can't show their firm beliefs, morality and personality can't build trust and enhance the confidence and loyalty of their subordinates.

2. Lack of foresight

It is the CEO's duty to clarify and explain the company's long-term goals. If the company does not have a long-term goal, or the goal is unclear, or it is just not clearly communicated to the subordinates, there is no doubt that it is the failure of the leadership. Not only that, if long-term goals and company values are not well unified, there will be a lot of trouble in the future.

3. Poor brand building

A bad brand usually means the failure of leadership. There is only one reason for the failure of brand building: leaders failed to fulfill their responsibilities and failed to fulfill the brand's expectations of customers, which led to the damage of brand value. Those leaders who don't regard the brand as the company's primary asset are bound to face failure.

4. Insufficient execution

Everything will eventually be classified as execution. Therefore, ensuring stable execution is the primary task of leaders. If you are an entrepreneur or CEO, you will not focus on allocating the necessary talents and resources to ensure that the most important risks are properly solved or the most important opportunities are grasped. Then your leadership team is doomed to failure.

This strategy is flawed.

A flawed strategic policy fully reflects the incompetence of leaders. Although every rule will encounter accidents, the success of most companies is inseparable from well-designed strategic policies, and the failure of most companies is also due to laissez-faire. You can find me any company with strategic defects, and I can find an incompetent leader in it.

6. Lack of funds

I have seen companies with sufficient funds fail miserably, and I have also seen companies with serious shortage of funds eventually grow into market-leading brands. Lack of funds may be a generally accepted reason for business failure, but it is not the real reason for failure. Financing, allocating funds and managing funds are the ultimate responsibilities of leaders. How much money a company needs depends on how it operates. Therefore, if the company leaders do not consider capital restrictions in their operations, or lack insight into the company's capital structure, the board should obviously fall on the leaders. Moreover, if leaders waste money for no reason because of irresponsible behavior, it will also have serious consequences.

7. Poor management

It is the responsibility of leaders to recruit new people, guide, arrange and continuously manage talents. If the management does not manage well, it is not a management problem, but a manager's mistake. You can name any leader who accuses the management team of failure, and I will tell you how bad this leader is.

8. Poor sales

The ultimate reason for poor sales performance is poor leadership. Strategy, pricing, positioning, brand building, channel construction, bonus incentives and other factors related to sales all depend on efficient leadership. Therefore, the company's poor income is not someone else's problem, but only the leader's problem.

9. Harmful corporate culture

Indeed, nothing can hinder production efficiency and cause internal conflicts more than harmful corporate culture. Similarly, if good leadership and management can be implemented, harmful corporate culture will have no place. If the enterprise has been mastered by a group of extremely stupid people, the leaders must be helpless and powerless.

10. No innovation.

Leaders decide whether corporate culture encourages innovation or inhibits innovation. Leaders who cannot stand at the forefront of market trends will be overwhelmed by market trends. Great leaders have a strong tendency to act. Instead of taking a nap on past achievements, they are always looking for opportunities for innovation and change to make the company progress. Leaders who cannot openly embrace change are doomed to fail because of old ideas.

1 1. There is no market opportunity.

Excellent leaders can always grasp the best market opportunities. Failure to grasp the opportunity, or grasp the wrong opportunity, is the failure of the leader. Predicting the market size is too fast, too slow, or worse: there is no predictable market target at all, which is the leader's problem. No market opportunity means no leadership.

12. Bad expert advice

No one will suppress the market of knowledge and wisdom. If leaders can't find the best advice, they probably can't make the best decision. All CEOs and entrepreneurs need the best professional consultants. If decision-making leaders have "blind spots", there is no excuse. When a leader has a "mistake" or "blind spot", the reason is very simple, that is, he/she is too arrogant and only thinks about making decisions with his/her own head.

13. Unable to attract and retain talents

Great leaders can surround themselves with talents. They understand that talents can attract more talents. If your company doesn't have enough talents to advance its business goals, you can only blame the leaders.

14. Competitive consciousness

A company doesn't have to dominate the industry in order to avoid failure. In other words, leaders have the responsibility to understand the market competition pattern and lead the company to victory. If a company can't keep winning in the competition, it's not the fault of competition, but the fault that poor leadership can't make the company competitive.

15. Outdated products or market changes

If leaders always pay attention to the market, it is hard for them to be surprised by the changes in the market. Leaders also have the responsibility to ensure proper investment in innovation, business intelligence and market research, and reduce the risk of outdated products or market changes.