Why can't Guixi cuisine, which is cheap and delicious, be sold all over the country?

Nacai in Guixi is a traditional local dish in Guixi, Jiangxi. Due to the neglect of the government and enterprises, it was not industrialized until recent years. However, it is still small and scattered. Competition among the same industries has not led to scale and brand effect. Therefore, there is no way to spread it all over the country.

this dish is fresh, fragrant, crisp, tender, salty and spicy. It contains a variety of digestive enzymes, amino acids, vitamins and trace elements. Has the effects of invigorating spleen, stimulating appetite, promoting digestion, sweating, dispelling cold, preventing carsickness and vomiting, and treating and preventing colds. This is a good thing for entertaining guests and giving gifts. It is a delicious food convenient for business trip and an ideal auxiliary material for cooking (fish, duck, flour, noodles, etc.). )。 The main ingredient of Guixi mustard is mustard, plus pepper, garlic stalk, sweet potato, Jerusalem artichoke, soybean, salt and some sugar or licorice. After cleaning, drying, salting, wiping, canning and storage, it was marinated for about one year. After opening, you can mix, stir-fry and accompany the food. You can taste sour, spicy, salty, sweet, crisp and refreshing. It can promote the production of body fluid and stimulate appetite, with endless aftertaste. This is an indispensable snack for local families. Now Si Cai has started industrial production. This technology is more scientific and strict. It is vacuum packed and easy to carry. It can be eaten all year round and become a popular snack. Similar products on the market are mainly mustard tuber. The biggest competitor is listed company Fuling mustard tuber. Their strength, popularity and reputation are very high.

according to the situation of vegetable production in Guixi, we need to make a comprehensive market survey and make a detailed market development plan. Market research should focus on the following aspects: geographical location, climate characteristics and eating habits suitable for consumers; Sales channels; Sales of competitors, including sales methods, sales volume, price and promotion methods.

with a good market development plan, the next step is to actively visit customers or distributors. Opportunities are reserved for those who are prepared. Distribute the detailed marketing plan and corporate publicity materials to the other party. If the other party intends to cooperate, it can further state the company's general situation and direction, objectives, scale and ability, market guarantee system and quality assurance, as well as market prospect analysis, marketing promotion plan, risk-free after-sales guarantee system, profit model and requirements for dealers. At the same time, determine the negotiation bottom line, such as payment method, promotion efforts, return and exchange procedures and standards, and realize long-term cooperation with customers.

after the successful market development and formal confirmation of the cooperation relationship, we will continue to sum up experience, revise and improve according to the established plan, do a good job in the follow-up market development and maintenance, strive for greater market share, continuously improve the popularity and reputation, and strive to push the products to the whole country and even overseas.