What are the differences between relationship marketing and traditional marketing in treating customers?

The difference between relationship marketing and traditional marketing lies in the way of treating customers and marketing ideas. The differences are as follows:

Relationship marketing is based on mutual trust with customers, focusing on customer stickiness and long-term maintenance of customer relationships. Traditional marketing focuses on a single transaction.

Facing different customer groups. Traditional marketing only pays attention to the customer groups in the target market. Relationship marketing not only pays attention to customer market, but also pays attention to suppliers and middlemen in marketing relationship network and influencers or groups in other marketing markets.

The service concept is different. The traditional influence mode focuses on how to market products and the marketing results, but the feeling that the service brings to customer service is not its concern. Relationship marketing not only pays more attention to products and services, but also pays more attention to customer satisfaction.

The core of marketing is different. Traditional marketing focuses on trading, trading with customers through various marketing means, and pursuing maximum benefits. And the core of relationship marketing is relationship. By establishing a good long-term cooperative relationship with customers, we can gain profits and pursue long-term development.