Speculation of Italian clothing brand marciano

Designer: marciano

Design style: young, adventurous, sexy, colorful and full of American spirit.

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When expressing the brand "guess", we must not miss this completely symbolic question mark, which is coherent with the English letters of GUESS and also represents the brand spirit of GUESS (as if to say "Guess what kind of clothes we will give you"), an original style full of adventure.

GUESS's brand style, with its sexy style and bold style, is actually closely related to the growth background of the founder marciano brothers. Marciano brothers grew up in a southern part of France full of passionate culture, so they have long been deeply rooted in French design and lifestyle. But they also appreciate the lifestyle on the west coast of the United States. So, combine the romantic feelings of Europe with the classic spirit of American tradition, guess? A pillar of the spirit.

GUESS, founded in 198 1, was originally the four marciano brothers who started out as cowboys and yearned for American customs. But things didn't go well. During the period of 1970, people regarded denim tannin as an outdated product and no longer regarded it as a fashion craze. In addition, at that time, retailers had considerable doubts about GUESS's product direction. All buyers think that the price of denim has dropped. However, the marciano brothers were convinced of this and launched a pair of jeans called Marilyn jean to prove their brand-new concept. After a long struggle, Bloomingdale's department store is finally willing to sell two dozen Marilyn Jane. This can also be seen as a gesture to help the marciano brothers. As a result, as the marciano brothers expected, the goods were sold out immediately within a few hours, and GUESS's fashion transnational territory was officially launched, giving cowboy goods a brand-new look and becoming a permanent sexy symbol of fresh fashion that is not affected by time.

GUESS started with denim clothes at first, so the tone of the design has always maintained a western flavor. In the presentation of texture, it is a comfortable, natural and adventurous rough feeling. Later, influenced by popular elements, GUESS gradually developed some sexy, simple and cosmopolitan designs.

With the increasing consumption age of guessing, guessing sets, which can not only enter and leave social occasions, but also express personal taste, are also warmly loved. Therefore, in the autumn and winter of 2000, GUESS decided to separate the GUESS series in the name of designer MARCIANO and become a designer dress with higher texture.