Rural Tourism: Rising Winds and Rising Waters, Both Spirit and Shape

A few days ago, the United Nations World Tourism Organization in 2021, the 24th Plenary Assembly held a conference, the official release of the first batch of the United Nations World Tourism Organization in 2021, "the best tourism countryside" list, China's Zhejiang Yu Village and Anhui Xidi Village was selected. They show the world that China adheres to the new development concept of innovation, coordination, green, openness and **** enjoyment, implements the strategy of rural revitalization, and builds a beautiful China where man and nature are in harmony***. Let the world through the Chinese countryside, in-depth understanding of the healthy and sustainable development of China.

At the same time, in the country, rural tourism is also increasingly popular among tourists and become a consumer hotspot, a strong drive to villagers around the rich income, but also become a major pillar of rural revitalization industry. On the one hand, the number of rural tourists and tourism revenue is growing rapidly, and the attractiveness of the beautiful mountains and beautiful ecological countryside is gradually increasing; on the other hand, relying on the rich cultural resources of the countryside, various types of rural tourism brands continue to emerge, and a picture of a hot and vivid picture of rural tourism is slowly unfolding.

The development of rural tourism has entered the era of "legalization"

The People's Republic of China **** and the country's national economic and social development of the 14th Five-Year Plan and 2035 Vision Outline clearly puts forward the growth of rural tourism, the B&B economy and other The Outline of the National Economic and Social Development Plan for the Fourteenth Five-Year Plan and the Visionary Goals for 2035 clearly proposes to expand rural tourism, the B&B economy and other specialty industries, and to improve the quality of rural tourism and other services. In addition, it is also proposed to "develop the county economy, promote the integrated development of rural one, two, three industries, extend the agricultural industry chain, the development of a variety of characteristics of the modern countryside rich people's industry," and so on, for the new situation of the countryside tourism quality upgrading to provide a rare opportunity for the development of the countryside tourism has been given a more important task and mission.

At present, China's rural tourism is taking shape and developing rapidly. In the context of the epidemic prevention and control of normalization, due to the convenience of travel, close to nature, low density of people and other advantages, rural tourism is the first to recover and continue to grow steadily, the recovery trend is better than the overall situation of domestic tourism. Rural tourism is becoming an important way to meet the people's demand for tourism consumption, and has great potential for development.

Gao Ting, Longmen Mountain, Pengzhou, Chengdu City, Sichuan Province

In recent years, the Ministry of Culture and Tourism, together with the National Development and Reform Commission and a dozen other relevant departments, has formulated the "Guiding Opinions on Promoting the Sustainable Development of Rural Tourism," "Promoting the Development of Rural Tourism and Quality Upgrading Action Program," "Rural Tourism Poverty Alleviation Project Action Program," and other documents, including those that guide the direction of development, It has formed a policy system that includes guiding the direction of development, solving bottlenecks, and promoting poverty alleviation; it has organized and convened on-site meetings on rural tourism and poverty alleviation for many years in a row, inviting relevant departments to participate in the meeting, and strengthening the interpretation and implementation of the policy. The Ministry of Culture and Tourism has actively contacted the Legal Affairs Committee of the National People's Congress to promote the inclusion of support for rural tourism development and the construction of key villages and towns for rural tourism in the Law of the People's Republic of China on the Promotion of Rural Revitalization, so as to give full play to the role of legislation as a safeguard and a catalyst for rural tourism development. Jointly with the relevant departments, to support the development of rural tourism into the protection and standardization of rural one, two and three industries integrated development of land, the construction of the county business system, rural passenger transport system quality development and other policy documents, and constantly improve the policy system, to promote the formation of the relevant departments division of labor to guide the work of coordinating the promotion of the development of rural tourism situation.

"Attaching great importance to the leading role of planning in the development of rural tourism, the Ministry of Culture and Tourism organizes and guides localities to carry out rural tourism planning." The relevant person in charge of the Ministry of Culture and Tourism said that in recent years has organized two rounds of tourism planning poverty alleviation public welfare action, the organization of planning units to complete the preparation of 765 tourism planning, including the "three districts and three states" depth of poverty in the region 240. According to preliminary statistics, the cultural and tourism sectors have organized more than 2,000 rural tourism plans to guide the scientific development of tourism resources and project construction in rural areas.

Upgrading the quality of the form and spirit to highlight the cultural taste

Culture is the soul of tourism, tourism is the carrier of culture. In the view of industry experts, rural tourism is the landing point of the countryside, rural and local nature is to attract tourists, "the winning formula", should be based on the countryside, according to the local conditions, according to the principle of the village policy, play a good "local cards", tune out the "local flavor". "Local flavor", accurately grasp the local characteristics of the elements, fully excavate the residence, clothing, food, etiquette, amusement and other folk culture, based on which to promote innovation, increase associated products and derivative products, to create a strong regional characteristics of the tourism brand, to ensure that the rural tourism "form" "spirit" and "shape" of the village. "The first time I've seen this, I've seen it in my life, and I've seen it in my life.

Weinan City, Shaanxi Province, Tianliu Village Gao Ting shot

It is understood that in 2019, the Ministry of Culture and Tourism, in conjunction with the National Development and Reform Commission, jointly launched the construction of the national rural tourism key villages and towns directory work. On the basis of the previous work, in 2021, the two ministries revised and issued the "national rural tourism key villages and towns directory construction work program", for the first time will be included in the selection of townships, guiding the townships to give play to the function of the link between the townships and villages and the elements of the advantages of the clustering of rural tourism, large-scale, branding and development. Now, the first batch of 100 national rural tourism key towns (townships) and the third batch of 199 national rural tourism key village list has been announced. At present, the two ministries have launched 1199 national rural tourism key villages and 100 national rural tourism key towns (townships).

"These key villages and towns have also become the main force behind the development of quality and upgrading of rural tourism. In the key villages and towns of the work of the demonstration of the role of driving, has launched a number of rural tourism brand routes, boutique attractions, festivals and activities, rich and perfect the rural tourism brand system." The Ministry of Culture and Tourism Resources Development Department, said the relevant person in charge.

In fact, the national rural tourism key village covers a large number of traditional villages, historical villages, characteristic ethnic villages and other resources. The main reason for this is the fact that the company's business has been so successful in the past few years, and the company has been able to develop its own business in the past few years, and the company has been able to develop its own business in the past few years. In recent years, the village through the excavation of farming culture, folk culture, idyllic culture, reproducing the "poetry, wine, flowers and tea" of the rural leisure and cultural life, to achieve the organic fusion of agriculture, culture and tourism. Now, walk into the ancient village, that is, see the entire village in the old adobe houses in the preservation of the original style on the basis of modernization, the entire village is divided into the ancient fortress area, cultural and creative area, art area, Plum Garden, twenty-four seasons garden and other areas. According to reports, the village was once backward but in the new round of rural development has become a reverse advantage: idle land is easy to large-scale circulation, abandoned old adobe houses into high-grade lodgings, cafes, tea rooms ...... old time old walled courtyards, fences and vines, streams, bridges and flowing water scene gradually reappeared. In the face of the Nanbu ancient village roads are narrow, lack of infrastructure, serious hollowing out, lack of water and inconvenient transportation and many other problems, after a multi-faceted Explore the effective practice of rural revitalization, the village from the cultural renaissance, ecological restoration and upgrading, the construction of the rural industrial system of the three aspects of the village around the ancient villages to build a Chinese lifestyle under the South Mountain, to provide people with the most healthy, the most characteristics of Chinese culture, the most Chinese flavor and Chinese sentiment of rural life. The most important thing is that the people of China can enjoy the most healthy life.

Such examples in the country there are many, such as, Lishui City, Zhejiang Province, tea row village has implemented the repair of ancient homes, village environmental improvement, the restoration of the ancient stagecoach road, the repair of cultural halls and other projects, the introduction of the Shanghai B&B brand, to achieve the revitalization of the use of the unused ancient homes, to explore the protection and utilization of traditional villages in the development of rural tourism and effective mode; Jincheng City, Shanxi Province, the Stuart Village to create a set of entertainment and leisure, The newest addition to the list is a new, more modern version of the "Sistu Night Market", where the farmers' self-produced, self-directed, and self-performed countryside theater is used as a tourism attraction, recreating the culture of the Jinshang merchants, the culture of coal and iron, and other customs, and injecting cultural connotations into the countryside's nighttime economy.

"People have no I have, people have I excellent" with good rural revitalization of the "golden key"

In recent years, the countryside tourism to its strong market advantage, emerging industry vitality, strong The company's main goal is to provide the best possible service to its customers, and to provide the best possible service to its customers in the market.

In the town of Shuanglongying, Qubei County, Wenshan Prefecture, Yunnan Province, a Yi Sani settlement village called Xianrendong Village has changed from an extremely poor and backward village to the richest village in the region. Now, step into the village, you can see the stone peaks or stand in the lake, or standing on the lawn, the entire village mountains, water around the water, the lake and the mountains as one, mountain mountain has a strange hole, hole hole hidden water.

Who would have thought that here was once a summer green time, the villagers had to carry pockets to the next village to borrow food, Xianrendong village is known as the outside world, "pocket village", the annual per capita income of less than 300 yuan, per capita food 180 kilograms. In the process of poverty alleviation, the village party members and cadres to unite the village masses, with more than 20 years of time, actually out of a "people have no I have, people have I excellent" of the countryside road to prosperity. At present, here the resident villagers **** 196 households 981 people, tourism practitioners 810 people, per capita disposable income of more than 50,000 yuan, more than 200 inns, families open their doors to welcome guests, ate the " tourism rice ". Almost all of the young people in the field of school work, are back to the village, there are many foreign and even provincial young people with capital and technology have come.

Now, our country is also providing Chinese wisdom, Chinese program, Chinese power for the development of the world's rural tourism.

Yucun is located in Anji County, Huzhou City, Zhejiang Province, more than a decade, Yucun closed the mines, restoration of the ecological, vigorously develop rural tourism, the success of the ecological resource advantages into economic development advantages, to achieve ecological protection and improvement of people's livelihoods **** win. Yucun case, but also led the majority of Chinese villages actively practicing, "green mountains is the mountains of gold and silver" of the green development concept has become the whole society *** knowledge.

Xidi Village is located in Yixian County, Huangshan City, Anhui Province. At the end of the 1980s, Xidi Village began to develop rural tourism, attracting a large number of tourists with traditional Huizhou ancient architecture and idyllic scenery. Xidi village through the exploration of cultural heritage in the protection of the revitalization of the use of "people, things, scenery" positive interaction of sustainable development path, from an underdeveloped village into a well-known domestic and foreign rural tourism destination.

Yucun and Xidi villages are the epitome of prosperous development of rural tourism in China. Through years of practice, rural tourism "scenic area with village" "cooperative + farmers" and other modes, to help many of the poor villages to achieve poverty. With the deepening of the strategy of rural revitalization, rural tourism will be further integrated with related industries, lifting the people rich and prosperous golden rice bowl, shaping the new image of the countryside livable and livable, with the "beautiful countryside" in the "beautiful China" in the construction of the contribution of power.