Wahaha children's clothing did not develop smoothly as expected, please analyze the reasons for failure from the perspective of the channel are

Improper channel selection, lack of online sales experience.

1, improper channel selection: Wahaha children's clothing used the traditional brick-and-mortar sales channels, while the children's clothing market has changed a lot, online sales have become the mainstream, Wahaha children's clothing brick-and-mortar channels do not match the market demand, resulting in poor sales performance.

2, the lack of online sales experience: Wahaha's performance in the children's clothing market is relatively late, missed the golden period of online sales, Wahaha in the construction of e-commerce channels also lack of experience and resources, resulting in the development of online sales channels slowly.