Why did Laoganma fall off the altar?

Why did laodopted mother fall from the altar;

1, the substitution of raw materials for Chili sauce deviated from the needs of the masses.

As early as a few years ago, some people questioned the incident that Laoganma turned sour. Then, after a series of news events were exposed, the masses knew that the peppers used by Laoganma enterprises had changed varieties.

The new pepper is not only not spicy, but also the oil quality is reduced, which reduces a lot of aroma. This sudden change, the replacement of pepper is so inferior that many Laoganma customers can't adapt to it, so that there are many contradictions.

These contradictions and misunderstandings are that Laoganma has lost many supporters, which is undoubtedly a huge impact on the brand.

2, management turnover, wrong direction of the enterprise.

Speaking of this management turnover, it is actually the replacement of the older generation by the new generation. "Laodopted mother" Tao Huabi was going to retire and hand over the business to her youngest son. As a result, Xiaoerzi had a business problem as soon as he took over.

Extremely important pepper raw materials were randomly changed and put on the market on a large scale. In any case, it is necessary to check and delimit the test area. Therefore, this strategic mistake directly caused a huge impact on Laoganma enterprises, and countless customers questioned the taste of Laoganma and even questioned it!

Finally, if "Laoganma" Tao Huabi doesn't come out in person, save Laoganma's trust crisis, apologize to consumers, and then change the raw materials, I'm afraid Laoganma's hot sauce will be greatly affected.

3. The products in the same field in the market are diversified, and the market competition intensity is increased.

Have you ever thought that we don't think Laoganma is delicious, maybe it's not that there is something wrong with it, but that there are more and more kinds of goods on the market now.

Besides Laoganma, there are many delicious Chili sauces. With their unique taste, they seize the market bit by bit, become famous and let more people know.

4. The outbreak of quality problems.

Since the new generation took over Laoganma's enterprise, Laoganma's production chain and raw materials have changed.

The secret reason for doing this is to save costs. But of course, the cost is saved, but the reputation and taste are greatly reduced. Many people say that Laoganma abandoned the original formula and deviated from the original goal of the enterprise in order to save costs and cut corners.