What can a journalism and communication major do in the future?

The employment orientation of graduate students majoring in journalism and communication is obvious. Most graduate students go to large and medium-sized media groups and propaganda departments of enterprises and institutions (responsible for market public relations propaganda, editing publications, etc. ); Non-journalism and communication graduate students do not have a perfect theoretical knowledge system of journalism and communication and practical experience in media, but their profound professional knowledge in this discipline is a stepping stone to enter the news and media industry. More and more news media require candidates to have a multidisciplinary background or a certain professional depth when recruiting, but the ability to express words is still the basic requirement.

On the whole, the current employment destinations of graduate students majoring in journalism and communication mainly include the following categories:

(A) the traditional media

At present, traditional paper media and radio and television media are the main bodies of China's media market, playing the mainstream role of "the mouthpiece of the masses and news propaganda", and are the preferred employment destinations for journalism graduates. There are various types of traditional media, and different traditional media have different requirements for talents.

journalism

In 2006, China published 1938 newspapers and owned 39 newspaper groups. There is fierce competition between them, and there is a great demand for talents. Both Southern Newspaper Group and Guangzhou Daily Newspaper Group held large-scale job fairs. The powerful timeliness of electronic media forces newspaper media to give full play to the advantages of in-depth reporting and pay attention to investigative reporting and analytical reporting, thus putting forward more targeted requirements for candidates. For example, the news department of Economic Observer asked reporters: "Good news sensitivity and breakthrough ability, strong writing skills; Experience in macroeconomics and policy, regional economy and survey report is preferred. " Postgraduates who apply for journalism should give full play to their enthusiasm and initiative, learn about recruitment information through various information channels and make preparations in advance (internship experience and published news works will be helpful). Most newspapers are more inclined to recruit candidates who have internship experience in well-known newspapers and published certain news works.

Radio and television industry

According to the statistics of the Development Research Center of the State Administration of Radio, Film and Television, the annual growth rate of the number of radio and television employees in China is about 4%. It is estimated that in 20 10, the number of radio and television employees will increase by about 654.38+million compared with 2006. The work of radio and TV stations generally includes program director, reporter, host and producer. As the media with the largest market share, radio and television programs have strong sociality, which requires practitioners to go deep into all aspects of society, be familiar with the planning and production process of programs, have strong communication skills, and be good at communicating with listeners and audiences.

Periodical industry

Periodical media emphasize individuality, narrow market positioning and strong pertinence. Generally, journalists and editors are required to have both professional knowledge in a certain field and strong writing skills. Compared with 573 publishing houses and 1037 newspapers, China's periodical industry with 9,468 periodicals is undoubtedly a force to attract news communication talents. There are many kinds of periodicals in China, including natural science and technology 47 13, philosophy and social science 2339, comprehensive 479, culture and education 1 175 and literature and art 6 13. The prosperity and development of periodical industry needs to increase year by year. Current affairs, finance and fashion magazines are the mainstream of China magazine industry. This kind of magazine needs a group of journalists with professional knowledge background and editors with strong personal style for a long time, in order to form a magazine style and participate in market competition.

Generally speaking, traditional media, especially the "big name" media represented by CCTV, Xinhua News Agency, People's Daily and Yangcheng Evening News, have strict standards and requirements for talent introduction: candidates' academic qualifications are generally above master's degree; Candidates are required not only to have excellent journalism professional qualities such as "writing, editing and commenting", but also to have other professional knowledge backgrounds such as law, finance, science and technology, so as to adapt to the trend of audience demand differentiation; At the same time, we should have profound analytical ability and strong planning ability, and comment on news and disseminate information with a unique perspective and viewpoint.

Employment secret: You can dabble in other professional disciplines extensively during your graduate study, and you can take some practical and professional courses (such as marketing and industrial research). Strengthen your knowledge reserve and build yourself into a compound talent; At the same time, as far as possible into the strong media internship. A high-quality internship experience will not only make you appreciated by the application department, but also open your eyes, let you clearly understand your strengths and weaknesses in the media industry and make up for your weaknesses in future study.

(2) New media

The "newness" of new media is mainly relative to traditional media, including online media and other new media (such as mobile newspaper, mobile TV, mobile TV, etc. ).

Compared with traditional media, new media based on digital technology and Internet technology is one of the most potential sunrise industries in the information age. According to China News, in 2006, the scale of China's network economy market was 33.6 billion yuan, and the large-scale comprehensive portals represented by Tencent, Netease, Sina, TOM and Sohu have now occupied 28% of China's network economy market share. With the continuous updating of technical means, online media is in the process of development and has great development potential. For this reason, the online media industry urgently needs a large number of creative talents who are familiar with media and network knowledge to open up the market, land on the beach in a far from saturated market, and build a "media carrier" in the future digital age. In addition, as a sunrise industry, the new media industry needs market experts to plan effective consumption, so talents in media management are also very popular.

Because there is no traditional path restriction, online media is more inclined to "enterprise operation". At present, the development of online media industry follows the law of "creative industry", and advertising management talents are also very suitable to join online media. Different from the employment needs of the newspaper industry, online media requires higher personal management awareness and innovative spirit. In addition, in the process of study and practice, it is very important to pay attention to cultivating their own sense of innovation and market. Compared with traditional media, the employment standards of new media are obviously different, and the professional direction of their needs is relatively wide.

(3) advertising companies

In the era of product homogeneity, the concept of brand competition is well known. In order to occupy an advantageous position in the competition, merchants have never been stingy with their investment in advertising. Therefore, the advertising industry is called one of the most "money" industries in 2 1 century. According to the statistics of the State Administration for Industry and Commerce, the national advertising business reached157.3 billion yuan by the end of 2006, and the average monthly salary of Beijing advertising industry was 5,560 yuan, while that of Guangzhou and Shanghai was 5,470 yuan and 52 10 yuan respectively, which was a high-paying industry. At present, this industry needs talents with professional knowledge of modern art, advertising, news and communication, talents with rich experience and skills in these professional fields, and practitioners with certain experience and connections in television, radio and newspapers. Newcomers with strong creative planning ability, good understanding of customer requirements, team spirit, enterprising spirit and quick thinking will soon stand out in this industry.

(4) Media research companies

The main business of media research companies is to provide in-depth media-related research and corresponding consulting services for government regulators, TV stations, radio stations, domestic and foreign advertisers, advertising companies and related institutions at all levels in China by using advanced research methods and qualitative and quantitative measurement methods. At present, the leader of this industry in China is CCTV-Sofres Media (CSM for short), which devotes itself to the market research of TV ratings, provides reliable and uninterrupted TV audience survey services for the media industry, and becomes the largest and most authoritative professional ratings survey company in China. With the development of the media industry in China, more and more media research companies appear, and media research talents become hot.

(5) government departments

The work of government departments attracts a large number of civil service candidates every year. Postgraduates in journalism and communication mainly tend to go to the press and publication bureau, radio and television bureau and other important departments of government organs at all levels, such as the propaganda department, journalism research center, cultural exchange department, information department and so on. , engaged in newspaper management, audio-visual book publishing, radio, film and television, news information publicity planning and official document manuscript writing.