From product marketing to user marketing, the essence of marketing is customer acquisition

Marketing refers to the process by which an organization discovers or explores the needs of prospective consumers, and allows them to understand the product and then purchase it. In different industries, marketing is different, and different companies have different marketing methods. The traditional marketing mode is the marketing mode chosen by the majority of enterprises, and it is also the most common one. Traditional marketing is the "4p" marketing, that is, product, price, channel, promotion. Then traditional marketing is generally product-centered, will provide as many products and services to as many customers as possible. Traditional marketing mainly relies on branding to improve the visibility of the enterprise, once upon a time, each enterprise in order to market and spend a lot of money on television advertising their products. And traditional marketing also uses multiple sales channels to acquire customers. So what are the traditional marketing channel models?1. agent marketing model. Enterprise marketing is mainly dependent on the agent team, the enterprise in each region to recruit regional agents or exclusive agents, and then through these agents, and then develop the lower line of distribution, distribution, retail team; the enterprise is only responsible for the counterpart to contact these agents, and other work do not need to intervene.2. Dealers (distributors) marketing model. In the market competition is very fierce industry, or the overall strength of the more powerful enterprises, more will choose the dealer marketing model, which is an evolution of the agent marketing model. Because the enterprise development and growth, while fierce competition in the market led to a substantial compression of corporate profit margins, in order to better develop the market, the enterprise will inevitably choose to "phase out the agents, focus on supporting the dealer" marketing policy.3. Direct mode to take this marketing model of the enterprise, the main performance comes from the self-management, rather than relying on the agents, dealers and other channel partners. What are the disadvantages of the traditional marketing model? 1. The basic idea of the traditional marketing model is market-oriented. Enterprises first market analysis, and then according to the enterprise's resources, as far as possible to meet the needs of customers, but the disadvantage of doing so is that the enterprise's resources are limited, the customer's needs are not fixed, is changing at any time, in the moment the customer may only have a solution to the after-sales problem, but there is no way to guarantee that the next period of time the customer's needs will increase, can not satisfy the diversified needs of the customer. 2. traditional marketing The cost of traditional marketing mode to meet the individual needs of the market is too high. The traditional market is limited by geography and transportation, and the cost for enterprises to build a huge market network is extremely high. To meet the personalized needs of customers, the enterprise's operating costs will increase, so the enterprise can not meet customer demand for personalized products.3. The traditional marketing model to meet the market demand for a long time and slow. In the traditional marketing model firstly, the conceptual product is developed, then samples are produced, then tried, then put into use, such a stage process takes a long time and is slow. It is difficult to acquire customers through the traditional marketing model, it is easy to lose and not easy to retain. With the development of the market economy and the continuous improvement of technology, the emergence of new marketing models, the new marketing is mainly with the use of Internet tools for marketing customer acquisition, user-centered, to achieve the transition from product-based marketing to user-based marketing. Now is the era of information fragmentation, people through the network media to obtain more information than ever, more fragmented. You can get all kinds of information anytime and anywhere through various short video channels, no matter whether you are on public transportation or in a restaurant or on the way out of work, you can get a lot of information through the Internet. Through the new marketing, companies can directly to the customer. The essence of marketing is to acquire customers, through marketing to find out what the value of customers, and how much value customers will bring to their own business. Through the Internet big data, we can clearly know what the needs of customers, through communication with customers, we can follow the needs of customers to produce products and services to meet customer needs. New marketing needs to build a customer traffic pool, which is collectively known as the private domain traffic. Through the private flow, you can save the channel cost of familiar customers, indirectly increase profits; and private flow of customer information is very important to the enterprise, the enterprise through customer information can be directly contacted by the customer, at any time to reach the secondary benefits, which also reduces the cost of enterprise marketing. Every Krypton Edim SaaS marketing system, support Shake + Hand dual-platform video release, upload video a key to add a description of the topic, and quickly tap into potential sales leads, the system can get short video account under all the works of the comments, according to the content of the comments, independent judgment of the customer's intention and the intention of the customer filtering and classification, marking of the intention of the customer, the customer management tagging, follow up records notes of the degree of flexibility, low cost and efficient customer acquisition. The company's goal is to help companies realize cost reduction and efficiency gains through low cost and high efficiency customer acquisition.