What if the price of Taobao is low? How to control the chaotic price of Taobao?

The development of e-commerce is in full swing, and what was impossible before has become a reality today. Bring a mobile phone with a stroke of your finger; Buy everything in the world. E-commerce has indeed brought convenience to our lives and opened channels for many brands. However, everything has advantages and disadvantages. Li, we already know; The disadvantage is that fakes, inferior products and many unprotected products occupy most of the market now.

These products often have a feature, the price is particularly low; Even lower than the ex-factory price.

Second, the brand troubles

Faced with the chaos on the e-commerce platform, the offline channels of many brands have also been greatly affected; Especially some products mainly based on traditional channels; Such as electrical appliances, food, clothing, digital products and so on. The specific impact can be roughly divided into:

1, disrupting investment, especially some small and medium-sized brands; It is difficult to attract investment itself. Once there is a problem online, it is even more difficult to attract investment. For example, the popular WeChat business, many people like to go to the e-commerce platform to see the brand's price system. If there is chaos, they lose confidence in an instant.

2, affecting brand reputation, consumers like to pursue good quality and low price; Including our customers. But the fact is always that cheap goods are not good; So many low-priced defective products went online, slowly devouring the market goodwill accumulated by many brands and slowly letting consumers choose to give up.

3. It is a more ancient and unchanging law that affects the interests of existing agents and benefits businessmen; As an agent, the same is true. If the agent's products can't make profits by quality and competition in the end, but by fighting for the price to seize the market, then there will be only a battlefield.

Remarks: If the above three points are not well controlled, it is likely to affect the foundation of the brand.

Almost all brands are actively controlling, but many objective factors always affect the effect, which brings great trouble to brands:

1, no radical cure can be found; Through lawyer's letter, goods code check, special monitoring, heavy punishment, etc. ; Each method has loopholes and cannot achieve the goal of radical cure.

2. Complaints through various e-commerce platforms failed to recruit professional, responsible and experienced employees.

3, the cost is too high.

4, there is no more energy and manpower invested in it.

5, lack of a lot of software and other AIDS to improve efficiency, slow processing speed and low efficiency.

6, the recruitment of personnel is unstable, time slowly passed, with little effect.

Third, how to choose a good third-party company

There will be mixed situations in any industry, such as malicious low-price competition, excessive commitment, slander by peers and irregular operation. The same is true of our industry. I often hear customers tell me that a company says it can delete 100%, delete it within one day, and don't buy it. Every time I hear this, I am deeply disgusted. I have no moral integrity and no bottom line. If you believe it, you will be hurt.

How to inspect a company, in fact, you only need to pay attention to these:

1, the scale of this company, such as the number of operators, the number of companies, cooperation cases, etc. ;

This company sends you a contract. Please read the services involved in the contract carefully. There is a company that writes 5000 yuan unlimited, and the brand feels cheap. But look at the contract, only infringement, help all of you; In practice, few links can complain about infringement.

3. The plan and information sent to you by the company; Whether there are typos, whether the sentences are fluent, whether the pertinence is strong, how many complaint methods are used, and what substantive software and hardware are there.

4. What kind of salespeople are you in contact with? His professionalism, morality and professionalism reflected in communication can all reflect the dimensions of this company.

5. Ask friends in the same trade about the reputation and integrity of this company.

6. Did this company tell you anything absolutely from beginning to end? What must be 100%? These over-promised words, the state has legislated to prohibit the use of all extreme words, that is to say, even any product or service can not be 100%.

7. Can the quotation scheme and package given to you by the other party meet your requirements and have the due effect? Just look at the quotation, the lower the better, but behind the low price must be the discounted service quality.