What is the difference between community operation and new media operation?

The difference between community operation and new media operation: 1. Community operation is a popular operation mode at present, which has the advantages of high verticality, high conversion rate and close user's sense of distance. As a kind of user operation, officials or individuals maintain the relationship of direct contact with users by establishing communities in order to achieve a certain purpose.

2. Summarize the new media operation into content operation, user operation, activity operation and community operation.

Content operation: content output, editing content that conforms to account positioning, brand image and user portrait;

User operation: user maintenance, by analyzing user data, determine user portraits and formulate corresponding maintenance strategies;

Activity operation: activity planning, which activates users through activities, increases users' stickiness and loyalty or achieves the purpose of transformation;

Community operation: community maintenance, through a series of operational means, gathers some active users, enhances user stickiness, and achieves the purpose of transformation;